Digiday+ Research News Subscription Index 2024: Washington Post, Vox shift their strategies

Digiday’s second annual Subscription Index seeks to examine and measure publishers’ subscription strategies across several different digital touch points to identify some common approaches and key tactics. We start in this installment with publishers who produce news content.

Marketing Briefing: Why fractional CMOs are being tapped for ‘impartial’ evaluations of marketing orgs, agencies

Often, according to current and former fractional CMOs, another element of the gig is to evaluate the current marketing team and vendors’ strengths and weaknesses.

Media Buying Briefing: Who controls the balance of power between retail media and media agencies?

It may not be the only one in the marketing landscape, but there’s a power struggle happening in the world of commerce media. It’s a tale as old as Amazon itself — and for the record, Amazon is 30 years old.

Media Briefing: What to expect at the Digiday Publishing Summit, September 2024 edition

Take a sneak peek at the topics that will be discussed on stage during the Digiday Publishing Summit.

Digiday+ Research: Amazon has work to do as a DSP platform amid Google and TTD’s lead

When it comes to programmatic advertising on demand-side platforms, there's no denying that industry giants Google and The Trade Desk are the dominant players. But according to a Digiday+ Research survey, there's room for competition in the space, and industry members want that competition to come from Amazon.

Future of TV Briefing: FAST channels’ ad fill rates have slipped in 2024

This week’s Future of TV Briefing looks at how free, ad-supported streaming TV channels are filling less of their available ad slots this year.

Marketing Briefing: Why nostalgia marketing can be a crutch

If marketers continually lean on the past without building for the future, there won’t be anything new to reference five, ten or fifteen years from now.

Media Buying Briefing: Agencies cultivate the next generation of influencers through gaming

The next generation of influencers and content creators may not come from social media — instead, expect them on gaming platforms, from Roblox and Fortnite to the adjacent communities on Twitch and YouTube.