Digiday+ Member Exclusives
-
WTF is click injection?This week, Facebook filed a lawsuit against two app developers that have used click injection on its platform in order to fraudulently generate ad revenue. The case shows that the type of fraud -- click injection -- has evolved, say experts. Here's a refresher.
August 9, 2019 -
WTF is a Quality CPM?With the advancement of reporting tools, buyers are now able to scrutinize partners at a much more granular level. That's why more are turning to a new version of CPM to value their media, called a Quality CPM. We break down exactly what that is.
August 7, 2019 -
Digiday Research: How digital ad-targeting methods are changing in 4 chartsThe shift to first-price auctions and the decline of the third-party cookie around which ad tech has traditionally rotated, have prompted the need for a change in ad-targeting techniques. Here's a look at some of the trends.
August 6, 2019 -
WTF is FAST?The rise of free, ad-supported, TV-like streaming services such as Pluto TV, Tubi and Xumo has given rise to a new acronym.
August 6, 2019 -
Pitch deck: How Facebook competes for TV, video ad budgetsFacebook is learning how to compete in the annual TV-and-video upfront market, as evidenced by a pitch deck that Facebook shared with ad buyers.
August 5, 2019 -
The Rundown: Political divisions bubble up inside agenciesAgencies are grappling with a new political -- and social -- reality.
August 1, 2019 -
WTF is a Lighthouse score?The Google-offered score, which considers a site's speed, accessibility, SEO, PWA and other web practices, has acquired more cachet as web traffic moves to mobile devices.
July 31, 2019 -
Event Briefing: The Digiday Publishing Product Leaders RetreatThroughout two days in Mohonk, N.Y., over 50 product leaders from various media organizations wrestled with the growing importance -- and growing complexities -- of their roles.
July 26, 2019