Digiday Research: Digital publishers still see growth in direct-sold display ads

Of the 135 publishers surveyed by Digiday in a wide-ranging research survey this Fall, more than 50% of publishers reported that direct-sold advertising was a large or very large source of revenue for them.

Ad buyers want free, ad-supported streaming TV services to show them something special

Free, ad-supported streaming TV services have allowed themselves to be commoditized in ad buyers' eyes.

Digiday Research Report: The state of publisher-platform relations

For publishers, managing their resource allocation and output on platforms has become a difficult game. Even as more publisher seek to make more money directly, whether through more subscriptions or direct-sold ads, many are still reliant on platforms to build audiences. 

‘A sea change’: Local TV ad market races to automation ahead of next year’s election

Local TV advertising is being automated, but automating the ad buy is only the first step in the process.

The Rundown: Media consolidation wave is an effort to outlast, not outrun the industry

In this week’s Rundown: Digital media's consolidation period is on, and the key seems to be less about winning, but more about simply surviving. Meanwhile, agencies are also worrying about survival, especially when it comes to landing prized, hip direct-to-consumer clients. Their strategy: Convince those brands they're just like them.

Digital media companies consolidating should boost their forays into Hollywood

The recent media mergers could help the combined companies to secure more production deals with streaming services.

WTF is active consent?

“Ad tech isn’t gifted some divine right to handle data differently to a bank or any other entity that consumers interact with. But the natural buoyancy that comes from venture capitalists and Silicon Valley, drives this belief that we will make it work. But we’re going to see lot of companies fall foul of this.”

How Insider Inc is preparing for life after third-party cookies

The publisher has created hundreds of millions of reader IDs, against which it maps first-party data that isn’t personally identifiable, but still provides in-depth insights into reader behaviors, interests and intents to create effective targeting segments for marketers.