Digiday+ Member Exclusives
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Video creators cede mid-roll ad placement control to Facebook
Media companies and creators have found that manually managing their Facebook videos’ mid-roll ad placements has not helped -- and in some cases, hurt -- their revenue.
March 11, 2020 -
‘Leave the BS in the past’: Why many publishers aren’t mourning the death of the third-party cookie
Life after the third-party cookie might look like life before the third-party cookie. And maybe that’s not such a bad thing.
March 10, 2020 -
Digiday Publishing Summit Europe Event Briefing: Life after the cookie
At this week’s Digiday Publishing Summit Europe in Dubrovnik, Croatia, publishing executives discussed what life might look like after the third-party cookie and how they are diversifying their revenue streams beyond traditional ads.
March 6, 2020 -
The loss of tracking cookies is fueling the importance of email newsletters
"Publishers will get more sophisticated, newsletters now are fairly blunt instruments."
March 4, 2020 -
Digiday Research: 66% of agencies now offer maternity leave
About two-thirds of agency employees say their agencies now offer maternity leave, with about 45% of the same employees saying their shops also give paid leave to new fathers. That’s part of a new survey covering work-life, culture and careers conducted by Digiday Research early this year. About 63% of the agencies that offered maternity leave offer between one and three months, while 29% of them offer more than three months.
February 27, 2020 -
The Rundown: The big Chrome SameSite cookie update day that wasn’t
Similar to Chrome’s January announcement about its intention to kill off third-party cookies “within two years," publishers and the wider online ad community are left in a precarious state of “wait-and-see.”
February 24, 2020 -
Digiday Research: Employees at indie agencies are happier than their holding company peers
Ask any agency employee how satisfied they are at work, and a litany of complaints is bound to come your way. There are plenty of reasons to grumble: The ad agency world tends to pay little (especially at junior levels), have very long hours and often feels unstable.
February 20, 2020 -
Amid shift to streaming, programmers try to maintain linear TV’s dual-revenue model
The streaming market for linear channels is diverging, which puts traditional TV's dual-revenue stream for linear channels at risk.
February 19, 2020