Digiday+ Member Exclusives
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Event Briefing: The Digiday Publishing Product Leaders Retreat
Throughout two days in Mohonk, N.Y., over 50 product leaders from various media organizations wrestled with the growing importance -- and growing complexities -- of their roles.
July 26, 2019 -
The Rundown: With subscriptions on the rise, newsrooms (mostly) get on board
On July 24, the Federal Trade Commission and Facebook confirmed the $5 billion fine to the tech company for misleading consumers and violating their privacy -- and the DOJ has launched an antitrust investigation into Amazon.
July 25, 2019 -
‘Being on Amazon is a defensive maneuver’: Insights from the Digiday Brand Summit
At the Digiday Brand Summit in Napa, California, brand marketers gathered to discuss exactly what tactics they're employing in attempt to take back control -- from building in-house teams to finding and articulating their brand purpose, as well as cleaning up their data marketing efforts.
July 23, 2019 -
WTF is a data controller vs. data processor?
The ICO has advised companies that are classed as data controllers under GDPR to pay more attention to agreements with other controllers. But many businesses remain confused over whether they should be classed as a controller or a processor or both. WTF is it all about?
July 22, 2019 -
What we’ve learned 14 months into GDPR
The flurry of activity from the U.K. data protection regulator has put the whole ad industry on notice, with many vendors having admitted the ICO has given the industry a second chance. No one wants to blow it. But it’s not all doom and gloom. Here's what we have learned.
July 19, 2019 -
The Rundown: Viacom maintains a hands-off approach to VidCon
Anyone who attended VidCon last week in Anaheim, California, would have been hard-pressed to find much evidence that the digital video industry convention is owned by Viacom.
July 18, 2019 -
How publishers tackle converting trial subscribers to full subscribers
Axel Springer, Schibsted and The Financial Times use reduced-cost trial periods and promotions to drive subscriber acquisitions, one area to watch is the number of "frequent buyers."
July 17, 2019 -
WTF is zero-party data?
The ad industry is evolving to a point where there are more opportunities to gather consented first-party data, otherwise known as zero-party data.
July 12, 2019