Digiday Research: 55% of publishers are profiting off Snapchat

Publishers may have had a complicated relationship with platforms, but some are still making money off some of them. In a survey of 124 publisher executives by Digiday this May, over half of the respondents said they earned a profit by posting content to Snapchat and through Google AMP. Forty-six percent of publishers also said […]

‘One-stop shop’: How YouTube is pitching its influencer marketing platform

With FameBit, marketers can retarget the viewers of branded videos across other Google properties such as in search and on Android.

Digiday Research: Social platforms are for brand awareness, not traffic, say publishers

Publishers surveyed Digiday this May predominately see social platforms as a way to grow their brand awareness rather than generate referral traffic of revenues. Facebook, Instagram and Twitter are the three platforms respondents said best helped them achieve those goals.

How DTC brands plot their PR strategies

While there’s been much deliberation over the best marketing strategies of direct-to-consumer brands, and how those have evolved as the main digital channels like Facebook and Google have become oversaturated and increasingly expensive, there’s been less time spent on the early-days PR strategies of emerging brands.

The Rundown: Amazon and Walmart have vastly different streaming strategies

While Amazon throws millions of dollars around on Hollywood-quality programming, Walmart has its sights set on cheaper content. It's also focusing early on ways to see immediate returns from those investments as it pushes into shoppable, commerce-driven ads.

Digiday Research: Most publishers don’t benefit from behavioral ad targeting

The majority of publishers surveyed by Digiday don't believe that marketers buying cookie-target impressions is benefitting their ad businesses. Out of 40 publisher executives responsible for their company's revenue operations, only 33% said that behavioral targeting enabled them to generate additional revenues.

‘Why is this entire conversation based on mistrust?’: Insights from the Digiday Programmatic Marketing Summit

Brand and agency execs gathered to discuss the challenges they face and the opportunities they have found in trying to take control of the programmatic supply chain.

‘A slightly different kind of CEO’: MDC Partners’ Mark Penn wants to make his presence felt

The political-hustler-turned-advertising-exec-turned-holding-company-CEO of MDC Partners is embarking on a long-term and wide-ranging cleanup of the business.