Lower advertising costs present a double-edged sword for DTC brands

In some ways, it's starting to feel like the early days of the direct-to-consumer boom all over again.

When the new normal becomes normal

The media industry will be both scarred and changed by this crisis in how it works, does business and sustains itself.

Why NBCU’s Peacock’s muted debut could be a plus in the long run

The pandemic-related cratering of Peacock's splashy launch strategy could actually work in its favor, just not this year.

How Tribune Publishing is growing subscription revenue

Tribune Publishing's digital subscriptions business was already on a growth trajectory, however, the since the onset of pandemic, digital subscriptions have spiked.

‘The pendulum swings every time’: Just like the last recession, this crisis will stress-test the client ‘relationship’

Industry executives are seeking out the business trends that will stick post-coronavirus -- but judging by the last recession, not all will be positive.

Digiday Research: Retailers plan to permanently reduce reliance on pop-ups, marketplace platforms

Temporarily, respondents said they would be “leaving” or reducing the use of nearly every single retail channel, except mass retail stores. The majority of respondents were leaving pop-up shops, shop-in-shops, permanent brand stores, as well as “retail-as-a-service’ platforms.

‘Agencies are probably near a breaking point’: How the current crisis exacerbates existing issues

There are many problems that coalesce at this moment but the main one might be how agencies position themselves: The “put clients first” mentality at agencies is hurting them more than ever.

Looking ahead, DTC brands start scenario planning for store re-openings

Right now, direct-to-consumer startups have to hope for the best but prepare for the worst, and nowhere is that more evident than within their brick-and-mortar divisions.