Future of TV Briefing: This year’s NewFronts shows how divided the streaming ad market remains

As ad dollars move from TV to streaming, ad buyers are prioritizing platforms and publishers pitching TV-quality programming primarily watched on TV screens.

Marketing Briefing: Marketers message around slowly returning to normalcy this summer after ‘the collective experiences we’ve lost’

As the vaccination rate continues to rise in the United States, marketers here are feeling comfortable messaging around a return to normalcy.

Media Buying Briefing: How will media agencies react when programmatic is put under the microscope?

Media agencies both applaud and hold their breath as the ANA issues an RFP to seek transparency in the programmatic supply chain.

Media Briefing: How news coverage has changed during the Biden administration’s first 100 days

Under the Biden administration, the news cycle has returned to a more regular rhythm, allowing news organizations to do more enterprise reporting.

Future of TV Briefing: How Hollywood is overcoming its resistance to embracing creators

The pace with which TikTok stars have landed TV shows and movie roles shows how creators have become a cornerstone of the entertainment industry.

Pitch deck: How Apple approached advertisers its first ads business

To understand the trials and tribulations of iAd, here’s a closer look at the pitch deck the company used in 2015 to loosen advertisers' pursestrings.

Marketing Briefing: Now that iOS 14 has arrived, the uncertainties surrounding its impact become clear

While media buyers say they’ve done what they can to manage the potential impact of the iOS 14 update, on-going uncertainty has led to a feeling of 'we’ll figure it out when it comes.'

Digiday Research: The in-person business events comeback is going to be steady

Producers hoping for the return of in-person business events may have to wait through the summer, at least.