The dream of the DTC exit is fading

Last week Lululemon announced plans to acquire Mirror, a connected fitness startup, for $500 million. It may give a false sense of hope to DTC startups about what type of exits are possible in this environment.

The Facebook ad boycott could help publishers swing the pendulum back to context

Publishers have a golden opportunity to shift thinking around the role context, broadly defined, should play in advertising.

How the future of TV and streaming has been reshaped so far by 2020

The first half of 2020 saw streaming viewership surge, the remaking of TV's upfront market, production shut down and Quibi's debut.

‘Performative posting’: As agencies share their equality values online, staffers say they have to do much more for Black employees than post

Agency employees and execs say agencies need to do more than make statements to be better for Black employees.

Digiday Research: Over a third of agency employees report pay cuts, 25% report layoffs

The twin crises of the coronavirus and the ensuing economic effects have left most companies struggling to keep costs down as revenue dries up -- or at least slows down. We asked companies across media, marketing and retail about its effects on employees in a new Digiday research survey.

How DTC startups fall flat in marketing their values

Direct-to-consumer startup founders have found themselves in a number of unprecedented situations over the past three months -- from having to keep their company afloat while stores were closed to having employees confront them about racism within the company. Many of these same startups have also found themselves in hot water for how they responded to these situations. The issue at hand is simple: customers feel like these companies aren't practicing what they preach.

Why advertiser ‘revolts’ never sway Facebook

With 7 million advertisers, Facebook is simply too big to be shamed by some uppity advertisers. What’s more, advertisers often need Facebook (and Google) more than vice versa.

Bright spot: Meredith sees programmatic ad prices rebound to higher than pre-coronavirus levels

There is a light at the end of the tunnel for publishers who are taking action and changing up their programmatic strategies.