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Digiday+ Member Exclusives
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Future of TV Briefing: Free, ad-supported streaming TV platforms are cable TV’s streaming heirs
FAST platforms like Roku's The Roku Channel and Fox's Tubi are seen by entertainment and agency executives as resembling cable TV networks with their original programming pushes.
March 24, 2021 -
Marketing Briefing: As Covid-19 restrictions ease in some states, marketers focus on regionality
Understanding where a state or region is at when it comes to Covid-19 has been a major factor in marketing plans over the last year.
March 23, 2021 -
Media Buying Briefing: When and why agencies buy themselves back from holding companies
Given the rise of awareness around multicultural issues, multicultural agencies under holding companies might seek more independence.
March 22, 2021 -
Media Briefing: Facebook preps tool comparing publishers’ mobile web revenue to Instant Articles
Facebook's tool will show publishers how much revenue their mobile web articles might have generated had they been published as Instant Articles.
March 18, 2021 -
Case Study: How Havas Media Group created a social equity marketplace to support minority-owned businesses
Havas Media created a social equity marketplace to bring ad dollars to under-represented media businesses.
March 17, 2021 -
Media Buying Summit Recap: agencies strategize around data, diversification and diversity
Media buyers are focusing on diversifying their spend and watching performance across their marketing channels.
March 17, 2021 -
Future of TV Briefing: Facebook’s short-form play
Opening up its video monetization program to shorter videos may help Facebook to keep pace with an ascendant Snapchat.
March 17, 2021 -
Marketing Briefing: With more clarity on vaccines, brands are thinking about post-Covid advertising
Marketers overall are taking a wait and see approach to the shifts in consumer behavior following mass vaccination.
March 16, 2021