How Bloomberg Media is managing churn and retaining subscribers

In order to ensure that not only the number of subscribers increases but subscription revenue increases as well, Bloomberg's global head of subscriptions & consumer marketing, Lindsay Horrigan, said that her team implemented a lot of experimentation.

‘Never happened before’: Advertisers prepare for a September logjam of live sports

The NBA's expected collision with other major sports has agencies trying to game out how a glut of games may affect viewership.

‘Over-inflating their importance’: Why many marketers are wrong-footed on race

This pivotal moment serves as a reminder that companies need to get their own houses in order first before attempting to take a stand publicly. Listening is usually more powerful than tweeting.

‘It has to start from the top’: Agencies are forced to consider their own diversity and inclusion shortcomings

Now, in the midst of the coronavirus and economic crises with agency CFOs in charge looking for anywhere they can cut there’s a renewed focus on diversity and inclusion at agencies

Digiday Research: Coronavirus-related keyword blocking is a problem for 43% of all publishers

Keyword blocking has been an issue for publishers ever since the coronavirus outbreak began. Even as many publishers have seen site-traffic grow, advertisers have been quick to add virus-related words to keyword blocklists, the idea being that this will avoid any fallout from their ads coming alongside articles about the virus, deaths and other issues.

The most important thing DTC startups can do is build diverse companies

DTC startups have responded to protests over the past week through social media posts and donations. Now, the focus needs to shift to building diverse companies.

With the latest crisis, media needs to back up words with actions

For the media industry, this was a week of introspection -- and a time of decision. For all the progressive ideals espoused by publishers, marketers and agencies, most fall well short when it comes to turning words into action.

Slowly but surely, the TV ad market is changing in profound ways

For decades, TV’s annual upfront marketplace has been organized around a bargain. In exchange for locking themselves into long-term commitments, advertisers receive lower rates than if they were to spend their money in TV’s so-called scatter market, where networks sell ad space left unsold by the upfront sales process. Now, driven by advertisers canceling portions […]