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Digiday+ Member Exclusives
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‘More than a moment’: SPACs give DTC startups a potential new exit strategy
There's a new most-talked about acronym in the DTC world these days: SPAC, which stands for special purpose acquisition company.
October 22, 2020 -
Digiday Research: Publishers are much less supportive of employee voting than agencies
Agency employees are more than twice as likely to get time off to vote as their publisher counterparts.
October 22, 2020 -
TV networks face loss of affiliate revenue in shift to streaming
Pay-TV affiliate fees helped pad networks’ profits, subsidizing their streaming plays. Without them, networks will need to recalibrate.
October 21, 2020 -
‘Stricter than the ad tech industry expected’: Apple clarifies its upcoming privacy changes will leave little wriggle room
A recently published FAQ section on Apple's developer site offers more clarification on how its forthcoming app privacy changes will be applied.
October 20, 2020 -
Digiday Research: Agency men and women see the big 2020 election issues very differently
While a majority of men at agencies see two the economy and the environment as 2020's defining issues, women are much more divided.
October 20, 2020 -
‘This could happen to you tomorrow’: Why agencies need to take note of client exits at The Richards Group
As clients leave The Richard Group, the question now is how will this change how those clients interact with their next agency.
October 19, 2020 -
Why some DTC brands’ Amazon strategies have changed
Many direct-to-consumer brands have long held off on selling through Amazon. But they can't completely ignore its orbit, as Amazon still sets the conversation in e-commerce.
October 15, 2020 -
Digiday Research: Media, marketing, retail sectors reveal their top issues ahead of the 2020 election
Nearly identical shares of agency and brand professionals agree on the importance of several political issues, ranging from economic inequality to the environment.
October 15, 2020