Fearing a holiday email onslaught, DTC startups turn to text messaging to promote sales

There's no shortage of "last chance" sales hitting email inboxes these days. So some DTC startups are trying out a new tactic instead: texting customers, instead of emailing them, about a sale.

How TV networks are setting up for the expanding ad-supported streaming war

TV networks are finally expanding their streaming pitches beyond the people who subscribe to traditional TV.

TikTok’s unusual spinoff: 4 outstanding advertiser concerns

From a distracting IPO, to Walmart's end game, these are the key parts of TikTok's proposed sale that advertisers should pay attention to.

‘Can’t really be ignored’: Marketers and media buyers are finally taking the on-going TikTok saga seriously

Marketers and media buyers have said that as long as people are still on TikTok they’ll want to be there, especially as they try to diversify from Facebook and Google.

‘It is all DTC now’: VCs are eager to strike deals again

In March, the fundraising environment for direct-to-consumer startups was “downright frozen,” as Michael Duda, managing partner at hybrid accelerator agency and venture capital fund Bullish, put it. Now, March seems like a lifetime ago. Over the past six months, many direct-to-consumer startups in categories ranging from home improvement, health and wellness and food have struck […]

How the future of TV and streaming has – and hasn’t – been reshaped so far by 2020

The coronavirus crisis has not resulted in a sweeping overhaul of the TV and streaming industry. But, while some changes are unlikely to stick, others may not yet be apparent.

‘We are permanently in beta’: European sports broadcasting is still in a coronavirus-forced state of reinvention

With a jammed schedule, advertising revenue strains and a more sterile in-stadium atmosphere, sports broadcasting flexibility is being put to the test.

‘2020 has been the year of contingency plans’: The new norms of marketing

Six months into a paradigm shift in marketing due to on-going crises, marketing leaders say that many of the coping changes put in place are here to stay.