Marketing Briefing: ‘An energetic live bazaar’: As platforms expand live shopping, marketers and agency execs expect advertisers to test the channel

Marketers and agency execs say that they expect advertisers to test out the channel more and more this year as it is still in the experimental phase but they expect the channel to grow quickly.

Media Buying Briefing: ‘Learn fast in order to act faster’: Q&A with Omnicom Media Group’s new global CEO Florian Adamski

Adamski’s style of leadership is more extroverted and energetic, but he’s quick to salute Daryl Simm’s vision to grow OMG’s disparate elements into a major presence among its peers.

Digiday Media Research: A comprehensive guide to third-party cookie alternatives

Over the past decade, the third party cookie has grown into one of the foundational elements of the digital advertising ecosystem. In two years, it will effectively be removed when Google ends its support of third-party cookies.

Media Briefing: How publishers are adjusting their Pinterest approaches

In this week's Media Briefing, media editor Kayleigh Barber looks at how publishers are switching up their Pinterest strategies, including the ways they are making money directly and indirectly from the platform.

Future of TV Briefing: How addressable TV is advancing into the main linear TV market

The Future of TV Briefing this week looks at how TV networks like AMC Networks and Discovery and ad buyers like WPP's GroupM are developing the infrastructure for targeted ads to become the norm on traditional TV.

Digiday+ Research: A majority of publishers now sell products directly to their audiences

The share generating large portions of their revenue selling products to readers is comparable to the share that's turned events or content licensing into a big business.

Marketing Briefing: Supply chain issues have marketers skipping over Thanksgiving and cutting right to the chase

Marketers and agency execs say that some brands are already starting to run sales they would typically reserve for Black Friday and Cyber Monday. While starting sales early isn’t a first this year, marketers and agency execs say that it’s more pronounced than it has been in the past.

Media Buying Summit Recap: ‘A lot of lawyers involved:’ Agencies prep for life beyond the cookie

The so-called Great Resignation is leaving many agencies short-handed at a time when they need skilled people more than ever.