Marketing Briefing: As socializing returns, marketers will ‘adopt a hybrid model’ adding OOH, pop-ups back to the mix

Marketers and media buyers say that the next few months will see a hybrid approach from marketers with a rise in advertising and marketing that had dipped (i.e. out-of-home and experiential) due to the pandemic as well as a continued push for virtual and live audio options.

Future of Work DE&I Forum Recap: Companies work to make tangible changes to keep DE&I commitments

Companies should focus on hiring practices, support services to meet their DE&I commitments and improve their workplaces.

Media Buying Briefing: Attention metrics vie for the industry’s, well, attention. Will it take root?

Proponents of attention metrics in media planning say it will reduce waste in buying, especially for CPG brands.

Media Briefing: How media leaders are trying to combat burnout beyond the newsroom

Media leaders are trying to combat burnout as it spreads through their companies — from the newsroom to the business team. Journalism students are feeling it too.

Future of TV Briefing: This year’s NewFronts shows how divided the streaming ad market remains

As ad dollars move from TV to streaming, ad buyers are prioritizing platforms and publishers pitching TV-quality programming primarily watched on TV screens.

Marketing Briefing: Marketers message around slowly returning to normalcy this summer after ‘the collective experiences we’ve lost’

As the vaccination rate continues to rise in the United States, marketers here are feeling comfortable messaging around a return to normalcy.

Media Buying Briefing: How will media agencies react when programmatic is put under the microscope?

Media agencies both applaud and hold their breath as the ANA issues an RFP to seek transparency in the programmatic supply chain.

Media Briefing: How news coverage has changed during the Biden administration’s first 100 days

Under the Biden administration, the news cycle has returned to a more regular rhythm, allowing news organizations to do more enterprise reporting.