Future of TV Briefing: This year’s upfront is set for a streaming showdown

In this year's upfront market, TV networks will have their strongest streaming pitches yet, but platforms like Amazon, Roku and YouTube will have more inventory to offer.

Marketing Briefing: ‘Proliferation of content’: Brands aim to be part of culture with a push into entertainment

Brands are aiming to create entertaining video content to help them target consumers who’ve become more difficult to reach.

Media Buying Briefing: Mediahub’s Sean Corcoran on diversifying rosters and championing diversity

Media agency has taken on several digital-first clients in part to balance out a heavy load of travel clients that went silent amidst the corona crisis.

Media Briefing: Publishers are switching up their paywalls

Publishers are adopting dynamic paywalls in an effort to acquire more subscribers and amass more first-party data as they prepare for life after the third-party cookie.

Future of TV Briefing: Free, ad-supported streaming TV platforms are cable TV’s streaming heirs

FAST platforms like Roku's The Roku Channel and Fox's Tubi are seen by entertainment and agency executives as resembling cable TV networks with their original programming pushes.

Marketing Briefing: As Covid-19 restrictions ease in some states, marketers focus on regionality

Understanding where a state or region is at when it comes to Covid-19 has been a major factor in marketing plans over the last year.

Media Buying Briefing: When and why agencies buy themselves back from holding companies

Given the rise of awareness around multicultural issues, multicultural agencies under holding companies might seek more independence.

Media Briefing: Facebook preps tool comparing publishers’ mobile web revenue to Instant Articles

Facebook's tool will show publishers how much revenue their mobile web articles might have generated had they been published as Instant Articles.