Case Study: How a DTC chicken franchise’s ‘food porn’ strategy helped it use OnlyFans to reach customers

Chicken franchise Sticky's Finger Joint has taken its marketing efforts to OnlyFans, in an effort to diversify away from Facebook and Instagram.

Marketing Briefing: Why marketers expect ‘a lot more exuberance in advertising this summer’

Marketers are shifting creative messaging now to lean into and celebrate the return of some sense of normalcy this summer.

Media Buying Briefing: The shift to programmatic in digital OOH creates ‘muscle memory’ for an outlier industry

Programmatic in digital out-of-home is changing the buying of the medium from location-based to audience-based on a more level footing with other media.

Media Briefing: As Pride Month approaches, LGBTQ+ media companies are seeing last-minute growth in ad spend

In this week's Media Briefing, senior reporter Kayleigh Barber reports on media companies' Pride Month advertising sales rebounding from last year's pullbacks, leading to larger, longer-term deals.

Future of TV Briefing: What Discovery-WarnerMedia signals about the streaming wars

Major media conglomerates may have been big enough to compete with Netflix and Disney domestically, but will need to be an order of magnitude bigger to compete for subs globally.

Marketing Briefing: ‘Sustained commitment’: Nearly a year later, agencies are updating employee diversity data

As updated numbers trickle in, the conversation around the diversity, and inclusion issues in advertising is beginning to ramp up again.

Digiday Research: Agency professionals more likely to stay remote than publishers

More than one fifth of the survey’s agency-side respondents said that they could continue working remotely, compared to less than 10% of publisher respondents.

Media Buying Briefing: Omnicom launches a retro-style panel to codify post-pandemic consumer types

Consumer mindsets changed radically during the pandemic. Omnicom is working to identify the changes to inform clients' marketing