Digiday+ Research: Unwrapping brands’ 2025 holiday marketing strategies

Digiday+ Research examined which commerce channels are dominating brands' and retailers' holiday strategies this year, and how some are moving away from Amazon and looking at other channels heading into Q4.

Ad Tech Briefing: PE firms are eyeing take-private deals but Google’s fate casts a shadow  

IAS ends Nasdaq run with $1.9B Novacap buyout amid political oversight, with market pressures expected to further M&A.

Watch every session from the Digiday Publishing Summit, Fall 2025

Full video recordings of every session from the latest Digiday Publishing Summit are available exclusively for Digiday+ members.

Media Buying Briefing: Gen AI creative emerges as new battleground between TV and platforms

Broadcasters and walled gardens are competing to lower the cost of ad creative, as AI enables small business advertisers to make ads cheaply.

Future of Marketing Briefing: Kimmel, Google, TikTok: three fault lines in a broken ad economy

Fragmented, politicized and increasingly treated as a risk rather than a utility, the business of media is being reshaped in real time.  

Media Briefing: Publishers turn to other platforms to offset losses from Google search

Publishers are turning to other platforms like Reddit and Pinterest to offset the losses they’re seeing from Google search referral traffic.

Future of TV Briefing: How Fox is using AI and a unified ad server to power-up Fox One

This week’s Future of TV Briefing looks at how Fox One represents the state of ad-supported streaming products.

Ad Tech Briefing: The 2025 M&A rebound is back with a whimper, not a bang

An interest rate cut and potential breakup of Google may spur hopes, but expectations are likely to be tempered.