Digiday Research: Publishers see Twitter delivering least value among social platforms

Less than one quarter of respondents described Twitter as a "valuable" source of revenue, according to the latest Digiday Research.

Future of TV Briefing: The top trends in TV, streaming and digital video so far in 2021

The Future of TV Briefing this week looks back at the first six months of the year to see how 2020 has continued to carry over into 2021 and how the TV, streaming and digital video industry has carried on.

Marketing Briefing: ‘People are still processing’: Why advertisers are using a wink and nudge play for return to normal messaging this summer

While brands are aiming to be part of the excitement for a return to normal this summer, marketers and agency execs say there’s a balance to strike.

Media Buying Briefing: Buyers insist they ‘can’t let this happen again’ after an insane upfront

As the TV upfront marketplace wraps up in favor of sellers, buyers look to bring balance in scatter between Q4 2021 and Q3 2022.

Case Study: How Vice TV became the fastest-growing entertainment network without losing its brand recognition

Vice TV has grown up alongside the publishing brand — moving further away from strictly cannabis content to explainer coverage, including limited series and documentaries.

Media Briefing: How sports publishers are handling this year’s Olympics

In this week's Media Briefing, publishing reporter Sara Guaglione covers how sports publishers have had to adapt their coverage plans and ad sales strategies for this year's Olympics.

Digiday Guide: Everything you need to know about Gen Z’s media consumption habits

This Digiday+ Guide helps marketers navigate the wishes of Gen Z, an authentic and transparent demographic that isn't afraid to cancel a brand.

Future of TV Briefing: How streaming figured into TV networks’ upfront negotiations this year

The Future of TV Briefing this week looks at how TV networks secured a greater share of upfront dollars for their streaming and digital video inventory in this year's negotiations.