Digiday+ Research: Independent agencies have little confidence in many digital advertising channels

A majority of independent agencies are confident that just three platforms they use drive marketing success.

Marketing Briefing: ‘Safety Dance’: Why brand messaging is pivoting between caution and convenience in the face of the Delta variant

By working to reassure customers that planes or restaurants may be safe to be in, some brands are aiming to keep consumer concerns at bay.

Media Buying Briefing: As the auto industry shifts its priorities, digital media buying slides into the driver’s seat

Due to a convergence of supply-chain issues, shifting consumer preferences, auto advertising continues to shift from traditional to digital media channels, even as total spending is expected to drop.

Media Briefing: After Google’s cookie reprieve, publishers’ identity tech adoption slows to a crawl

In this week’s Media Briefing, platforms, data and privacy reporter Kate Kaye explores how Google's third-party cookie extension has affected publishers' adoption of alternative identifiers.

Future of TV Briefing: How TikTok has influenced media companies’ videos on platforms like Snapchat and YouTube

The Future of TV Briefing this week looks at how TikTok has been subsumed into video makers’ approaches to other platforms, including Instagram, Snapchat and even YouTube.

Media Buying Briefing: How the multi-tasking Court Avenue aims to reduce digital ‘friction’ for its clients

Launched only months before the COVID-19 pandemic began, Court Avenue is expected to reach $13 million in total revenue in 2021 (including acquisitions).

Media Briefing: Parenting publishers adopt newsier approaches amid an unusual back-to-school season

In this week’s Media Briefing, publishing reporter Sara Guaglione reports on how parenting publishers are adjusting their editorial approaches to help parents deal with the delta variant.

Future of TV Briefing: How companies are working to move beyond the traditional TV ad format

The Future of TV Briefing this week looks at the companies that are aiming to revamp the traditional TV ad format for streaming.