Media Buying Briefing: M&A shows no signs of letting up despite economic headwinds

With bad economic news all around, which types of agencies will be ripe for buying or being bought the rest of this year and into 2023? 

Media Briefing: Axios enters the banner ad business

In this week’s Media Briefing, media editor Kayleigh Barber talks with Axios chief business officer Fabricio Drumond about the publisher's plan to start selling standard display ads next month.

Digiday+ Research: More agencies are posting on social every day – but is it just for show?

A Digiday survey revealed that more agency professionals are posting on social media on behalf of their clients on a daily basis. But the survey results failed to reveal a reason why.

Apple está construyendo una plataforma conforme a la demanda

Puede que Apple haya hecho saltar por los aires el negocio de los anuncios digitales, pero ha dejado suficiente terreno fértil para construir su propio juego, ahora más centrado en los dólares de los medios de comunicación. La empresa está construyendo una plataforma enfocada en la demanda, a juzgar por sus últimas ofertas de empleo. […]

Future of TV Briefing: How the economic downturn is affecting the market for streaming programming

This week’s Future of TV Briefing looks at how the economics of TV and streaming production and development are shifting amid the broader economic downturn.

Marketing Briefing: Experts say creators must ‘adapt or die’ in light of Instagram’s pivot to video

While big name influencers rally against Instagram's latest changes, smaller creators see a chance to grow.

Digiday+ Research deep dive: Publishers don’t make money on TikTok, but that’s not stopping them rushing on to the platform this year

A Digiday survey found that publishers' relationship with TikTok is complex. Far more are using TikTok this year than last, but those using the platform said there is a big discrepancy between its commercial value and its value for brand building.

Media Buying Briefing: How the recession is affecting independent agencies

Some in the marketing and media landscape are already feeling the pinch of a recession, both at holding companies and indie shops serving up media, digital, experiential, performance and creative work.