Media Buying Briefing: The upfront isn’t moving along for a few surprising reasons

The marketplace is being slowed down due to increasing complexity, and discrepancies with Nielsen’s latest ratings system.

Media Briefing: ‘Cloudflare is locking the door’: Publishers celebrate victory against AI bot crawlers 

After years of miserably watching their content get ransacked for free by millions of unidentified AI bot crawlers, publishers were finally thrown a viable lifeline. 

Future of TV Briefing: TV is YouTube’s top screen — except when counting views and among Gen Z viewers

This week’s Future of TV Briefing looks at how mobile still accounts for an overwhelming majority of YouTube video views and why some Gen Z viewers aren’t tuning into YouTube on TV screens.

Ad Tech Briefing: Start-ups are now table stakes for the future of ad tech

Scaled ad tech companies need to maintain relationships with startups, when the sector is experiencing ongoing disruption due to AI.

Digiday+ Research: More than half of marketers invest in TV and streaming, with an eye on impressions and branding

The majority of marketers are directing ad spend toward TV, with a focus on ads that drive impressions and branding.

Media Buying Briefing: Two years later, media buyers still aren’t fully sold on The Trade Desk’s Kokai platform

Two years after its launch, The Trade Desk’s Kokai tool has acquired a mixed reputation among the agency media buyers it was designed for.

Media Briefing: As social platforms favor creators, publishers are left out of the referral loop

News outlets losing influence to creators are grappling with meeting audiences on platforms that don't send traffic to their sites.

Pitch deck: Pinterest’s Performance+ AI tool makes its case

Here’s how Pinterest is talking to advertisers about Performance+.