Ad Tech Briefing: The AI-powered reallocation of margin is just more of the same

The words are different, but the song remains the same.

Media Briefing: Some publishers see a rebound: digital ads and subscriptions climb after a tough 2023 – but not everyone

An analysis of six publishers' 2024 earnings shows most of them saw advertising revenue rebound and subscriptions continue to grow year over year.

Future of TV Briefing: Is YouTube TV? (2025 edition)

This week’s Future of TV Briefing looks at the perpetual question of whether advertisers consider YouTube on par with traditional TV and streaming services.

Marketing Briefing: What’s on marketers’ minds — changing consumption habits, AI search ads and more — with GoDaddy CMO Fara Howard

Digiday caught up with GoDaddy’s CMO Fara Howard last week at South by Southwest. Howard detailed how the marketing playbook is changing, how that’s retooling her team's approach to advertising, AI search ads and more.

Media Briefing: Brian O’Kelley’s Scope3 promises an AI-powered ad tech reset — publishers aren’t buying it yet

AppNexus co-founder Brian O'Kelley wants to fix the ad tech ecosystem with his platform Scope3, which is designed to allow advertisers to buy directly from media owners. But publishers have a lot of questions.

Digiday+ Research: How ad-supported streaming services stack up for marketers, from Amazon to YouTube

The first installment of Digiday's two-part series on the top ad-supported streaming services provides an overview of the platforms’ offerings and an analysis of how brands and agencies distribute their ad budgets and ad placements across platforms.

Digiday+ Research Briefing: A look at the state of social marketing as the TikTok ban draws near

What social media platforms will marketers focus on if TikTok is banned? Examining consumer usage of various social media platforms may help answer this question.

Future of TV Briefing: How TV networks’ streaming and linear ad businesses fared in Q4 2024

This week’s Future of TV Briefing looks at what TV network owners’ latest quarterly earnings reports indicate about the state of the TV and streaming ad business.