Digiday+ Research: Brand marketing will be the priority in 2026, after revenues fell short of expectations

Revenues fell short of marketers' expectations in 2025. But they'll be working with bigger budgets in 2026, and focusing on brand marketing.

Ad Tech Briefing: A mid-term report card

Despite earnings increases, stock prices are down demonstrating how the public markets are a cruel place.

Media Buying Briefing: Attivo breathes new life into Hill Holliday and DNY with senior media hires

Ex-Mediacom execs Sasha Savic and Anush Prabhu will lead Attivo's expanded U.S. agencies, with a combination of tech and expanded media offerings.

Future of Marketing Briefing: AI’s branding problem is why marketers keep it off the label

The reputational downside is clearer than the branding upside, which makes discretion the safer strategy.

Media Briefing: Turning scraped content into paid assets — Amazon and Microsoft build AI marketplaces

Amazon plans an AI content marketplace to join Microsoft's efforts and pay publishers — but it relies on AI com stop scraping for free.

Digiday+ Research: Dow Jones, Business Insider and other publishers on AI-driven search

This report explores how publishers are navigating search as AI reshapes how people access information and how publishers monetize content.

Future of TV Briefing: CTV identity matches are usually wrong

This week’s Future of TV Briefing looks at a Truthset study showing the error rate for matches between IP and deterministic IDs like email addresses can exceed 84%.

Ad Tech Briefing: Publishers are turning to AI-powered mathmen, but can it trump political machinations?

New ad verification and measurement techniques will have to turnover the 'i just don't want to get fired' mindset.