Media Buying Briefing: A tale of two reports (on media agencies)

Where Forrester's latest Wave report generally gave media agencies high marks for integration of multiple skills, MediaSense/WFA cited marketers' desire to change remuneration toward business outcomes.

Media Briefing: Publishers’ Q3 earnings show revenue upticks despite election ad pullback

Q3 was a mixed bag for publishers, with some blaming the U.S. presidential election for an ad-spend pullback.

Digiday+ Research: Deloitte, Wrangler and other execs dig into holiday marketing strategies

As the holiday shopping season kicks off, Digiday+ Research sat down with brand and retail marketers to see how they've prepared for the season.

Future of TV Briefing: 5 questions on how Trump’s second term may affect the future of TV

This week’s Future of TV Briefing looks at how a second Trump Administration may change the TV, streaming and digital video landscape.

Marketing Briefing: Understanding CMOs’ top priorities ahead of the next Trump presidency

CMOs and agency execs say brands need to listen to voter feedback to understand if they know what resonates with consumers. 

Digiday+ Research: Subscriptions poised to make a comeback as publishers sort out revenue priorities for 2025

At this point, direct-sold ads remain a top revenue priority for publishers, with subscriptions making big gains when it comes to where publishers are making the most money and where they'll put the most focus in the coming months.

Media Buying Briefing: How generative AI is being applied in big and small settings

As generative AI begins to settle into everyday workings across the media and marketing landscape — we’re definitely moving past the shiny new object phase — it’s worth looking at some micro- and macro examples of its application.

Media Briefing: European publishers speak out on advertisers’ punishing brand safety practices

This week's Media Briefing recaps what publishers had to say behind closed doors during last week's Digiday Publishing Summit Europe about the brand safety/suitability practices that are penalizing their ad businesses.