Media Briefing: The pros and cons of different AI revenue models for publishers

Here's a list of some different AI revenue models that publishers are signing, and the pros and cons of each.

Future of TV Briefing: Trump’s tariffs are making flexibility an upfront focal point yet again

This week’s Future of TV Briefing looks at how the mounting economic uncertainty has started to color considerations heading into this year’s TV and streaming upfront negotiations.

Media Buying Briefing: What’s going on with the holding companies in India?

All the holding companies have been interrogated as a result of guidelines that were issued by the ad agency association as well as the broadcasters' association. What's unclear is what Indian authorities are looking for.

Marketing Briefing: Marketers expect budgets to be cut this quarter as tariff consequences set in

Marketers, already under pressure, will likely zero in on the effectiveness of their marketing spend to weather the storm.

Ad Tech Briefing: Is Google’s curation tool a play for second-mover advantage or an antitrust swerve?

Is (part of) Google preparing to 'go it alone?'

Digiday+ Research: Subscriptions and events gain steam among publishers’ most significant sources of revenue

Direct-sold ads continue to be the dominant source of publishers' revenue as we move out of the first quarter. But other revenue sources are gaining in importance, particularly subscriptions and events.

Media Briefing: Apple News ad monetization still ‘abysmal’ for some

Publishers still can’t make meaningful ad revenue from Apple News despite its push to sell more ad inventory.

Future of TV Briefing: The programmatic state of play for this year’s TV and streaming upfront market

This week’s Future of TV Briefing looks at how the programmatic guaranteed versus private marketplace debate is shaping up as programmatic becomes an upfront fixture.