Media Buying Briefing: What buyers got out of the NewFronts and expect to happen in the upfronts

As the Newfronts try to show off better tools, content and measurement, the broader upfront market is trying to stay the course in the face of economic uncertainty.

How did Nike’s embattled heritage brand Converse reach a 15-year revenue low?

The last few years have seen Converse continue to underperform compared to the rest of Nike’s portfolio.

Future of Marketing Briefing: The ad industry has an AI label problem

People no longer trust what they see, and the ad industry hasn’t agreed on what honesty looks like in response.

Media Briefing: Another AI threat emerges for publishers: the third-party scraper

A growing network of third-party web scrapers is fueling an AI content licensing market, where publisher content is scraped and sold.

Digiday+ Research: Publishers apply AI to streamline tasks and improve audience experience

Publishers increasingly embed AI tools into daily functions, especially streamlining tasks and improving the audience experience.

Future of TV Briefing: A TV advertising staple is missing from YouTube show sponsorships

This week’s Future of TV Briefing looks at the rare practice of YouTube channels offering TV-style make-goods to sponsors as TV-style shows become more commonplace.

Ad Tech Briefing: Disney and Mediaocean sound the death knell for the I/O

The pact suggests the insertion order is on borrowed time and is a pitch to the CFO as much as it is to the CMO

Digiday+ Research: Retailers take a more complex approach to loyalty

Loyalty programs have changed over the last year: The number of retailers who offer them has increased, and the programs are now more complex.