Marketing Briefing: Why marketers are using sweepstakes, prizes to gamify their Super Bowl advertising

While sweepstakes prizes are nothing new – marketers, especially those without a spot airing during the Big Game, have used the chance to win something to get consumer attention around the Super Bowl for years – adding an interactive, gamifying element to the mix seems like it may become a more popular approach this year. 

Digiday+ Research: Nearly half of publishers think they’ll lose staff to the Great Resignation in 2022

More than 40% of publishers said they lost talent to the Great Resignation in 2021.

Media Buying Briefing: Media by Mother’s Dave Gaines seeks out a new generation of talent to handle the ’90-second manifesto’

The indie media agency, an offshoot of creative agency Mother, has picked up new clients, who intentionally are not behemoths with extraordinary demands, per Gaines.  

Media Briefing: Web publishers confront cookie-related measurement shakeup — and cross-screen measurement opportunity

This week’s Media Briefing looks at the other measurement overhaul underway and why web publishers and TV networks may want to work together to establish cross-screen measurement.

Future of TV Briefing: TV’s measurement overhaul hinges on universal support

This week's Future of TV Briefing looks at why universal support for multiple measurement providers will matter for the TV advertising industry to complete its measurement makeover.

Digiday+ Research: Nearly two thirds of independent agencies added more capabilities in 2021

The percentage of agencies that expanded their services was more than twice as big as the percentage whose offerings did not change.

Marketing Briefing: Why some brands are looking to the metaverse, NFTs to hack their way into the Super Bowl this year

This year, brands are leaning on the metaverse and NFTs to hack their way into Big Game advertising without paying the cost of a Super Bowl spot.

Media Buying Briefing: Has artificial intelligence reached ubiquity across the media agency landscape?

Within the media agency world, artificial intelligence (AI) usually manifests in the forms of machine learning and pattern detection, often the terrain of strategists and analysts.