Media Briefing: How publishers are working to improve their abilities to convert readers into subscribers

In this week’s Media Briefing, media editor Kayleigh Barber looks at how Gannett, Salon, The Atlantic and The Daily Beast are tweaking their subscriber acquisition tactics.

Future of TV Briefing: Publishers reassess revenue options for short-form shows post-YouTube Originals

This week's Future of TV Briefing looks at how publishers are focusing on brand sponsors and their own streaming properties to make up for a further diminished short-form buying market.

Marketing Briefing: Will Coinbase’s Super Bowl QR code stunt make marketers rethink their ROI metrics for the big game?

While the ad ranked dead last in USA Today’s Ad Meter, much of the post-game chatter was about that very spot as the company said 20 million people used the QR code to visit the company’s website in a single minute. 

Digiday+ Research: 80% of publishers don’t see a big future for their businesses in the metaverse

Asked which emerging technology would have the biggest impact on their businesses in the next few years, more respondents chose "none of the above" than anything else.

CMO Summit Recap: Marketers brace to take on the metaverse in a big way

Marketers discussed ways into the metaverse, among other topics, at Digiday Media's CMO Summit.

Media Buying Briefing: How to retain and empower agency talent when there’s more work than ever

Amidst the Great Resignation, what’s a media agency to do to ensure they retain and motivate the personnel to deliver on growth without burning them out? 

Media Briefing: How publishers are seeking to stretch their subscriber funnels

In this week’s Media Briefing, media editor Kayleigh Barber looks at how publishers like The New York Times and The Daily Beast are exploring new ways to extend the lifetime value of their subscribers, including those who are not yet subscribers.

Future of TV Briefing: Why OTA TV networks should be advertising in the Super Bowl

This week's Future of TV Briefing looks at the image issue that over-the-air TV network owners need to confront.