Marketing Briefing: ‘Jingles just work’: Why marketers are tapping celebs like Doja Cat, Pusha T and Charlie Day for songs

Marketers and agency execs see the recent rise in partnerships with celebs to create jingles or songs as a way for brands to tap into audio branding as well as a recognition that “sound-on” advertising is making a comeback, particularly on TikTok.

Media Buying Briefing: ‘It’s tough to fight City Hall’ Why more TV ad dollars aren’t following audiences to digital and social video

Should media buyers and clients be thinking beyond linear TV, given the inexorable viewing trend toward Gen Z-driven platforms like TikTok, Snap,Twitch and even Instagram, as well as YouTube?

The definitive Digiday guide on how publishers are using newsletters

Publishers are using newsletters for a variety of reasons, as email addresses become more important in the post-cookie world.

Media Briefing: What to expect from the Digiday Publishing Summit 2022

This week's Media Briefing takes a peek at what will be talk of next week's Digiday Publishing Summit.

Digiday+ Research: Non-Amazon retail media still not commanding significant ad budgets

A February survey found only thin slivers of marketing spend goes to retail media, with well over half of respondents saying they spend very small amounts or nothing there.

Future of TV Briefing: Can content quality be quantified as a measurement standard?

This week's Future of TV Briefing looks at the tricky, two-part question of not only how content quality can be quantified but whether it can be quantified on the level of a measurement standard.

Digiday+ Research: TikTok is hot, but agencies are skeptical of whether it works

Even among 86 agency execs surveyed that actually spend client budgets on TikTok, less than 20% are at least "confident" it works.

Marketing Briefing: How InTandem, a growth marketing program for minority founders, is aiming to solve for inequality in the startup space

Helping founders avoid the possible pitfalls of putting all their eggs in one basket when it comes to advertising and marketing is part of the reason Alex and Matt Tepper have recently founded InTandem.