Media Buying Briefing: How will independent agencies fare this year?

Some shops predict a strong return to revenue growth after an embattled 2022, while others hope they can even get back to growing — largely because clients are spending more conservatively.

Media Briefing: The case for and against monthly and annual subscriptions in the battle for retention

There are no one-size-fits-all solutions for improving retention in a subscriptions business. While annual subscribers might stick around longer for some, other publishers will have better luck with monthly plans.

Digiday+ Research: The economy will hit the media and marketing industries this year, but differently

The economy will plague both the media and marketing industries in 2023, but the hit will be uneven between publishers and agencies.

Future of TV Briefing: Where YouTube Shorts stands among advertisers on eve of creator monetization program’s launch

This week’s Future of TV Briefing looks at the state of advertisers' adoption of YouTube Shorts as the platform prepares to share ad revenue with Shorts creators.

Marketing Briefing: With younger consumers questioning brands’ trustworthiness, marketers turn to scenario planning

More certainty that a marketing play is an authentic fit for a given brand is key as consumers are more skeptical of advertising than ever. 

Digiday+ Research: Agencies see different paths for online, offline ad spend this year

Agencies expect a big jump in online ad spend this year — but the same isn't true for offline ad spend.

Media Buying Briefing: Cinema advertising makes a play for more video ad dollars, but will buyers pay up?

Video investment executives think NCM and Screenvision have a chance to grow their share of video dollars -- but mainly if they target prime-time linear TV.

Digiday+ Research deep dive: Publishers anticipate a big drop in ad revenue this year

Digiday's survey found that publishers are not feeling great about advertising revenue as 2023 kicks off, with attitudes toward subscriptions and e-commerce shifting as well.