Future of TV Briefing: Why original programming has yet to become a priority among FAST channel operators

This week's Future of TV Briefing looks at why TV networks are content with not yet making meaningful pushes into original programming for their channels on free, ad-supported streaming TV services.

Marketing Briefing: As brands increase prices citing inflation, marketers work to figure out how to communicate those hikes

Communicating price increases – whether or not they are truly due to inflation – is top of mind for some marketers, agency execs and industry observers.

Digiday+ Research: Publishers stick with 2020 revenue priorities, meh on the metaverse and emerging tech

Publishers have returned to their pre-pandemic revenue priorities of direct-sold, subscriptions and branded content. And they have little use for emerging tech.

Media Buying Briefing: Attention metrics show potential at top and bottom of marketing funnel

Attention metrics essentially tries to evaluate how much actual attention is paid to ad messages, going beyond viewability as a sufficient gauge of interest or value.

Media Briefing: Overheard at the Digiday Publishing Summit

This week's Media Briefing recaps the top topics of discussion among publishing executives at this week's Digiday Publishing Summit.

Future of TV Briefing: Why programmatic guaranteed deals will be a focal point in this year’s TV upfront ad market

This week’s Future of TV Briefing looks at why programmatic guaranteed deals may be a particularly hot topic during this year’s upfront negotiations.

Marketing Briefing: ‘Jingles just work’: Why marketers are tapping celebs like Doja Cat, Pusha T and Charlie Day for songs

Marketers and agency execs see the recent rise in partnerships with celebs to create jingles or songs as a way for brands to tap into audio branding as well as a recognition that “sound-on” advertising is making a comeback, particularly on TikTok.

Media Buying Briefing: ‘It’s tough to fight City Hall’ Why more TV ad dollars aren’t following audiences to digital and social video

Should media buyers and clients be thinking beyond linear TV, given the inexorable viewing trend toward Gen Z-driven platforms like TikTok, Snap,Twitch and even Instagram, as well as YouTube?