Digiday+ Member Exclusives
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Case Study: How Zero Code is building organic connections with the gaming audience
As video games move toward the center of culture and the gaming audience continues to widen, marketers have adapted on the fly.
October 28, 2021 -
Future of TV Briefing: How agency executives are making sense of today’s measurement mishmash
The Future of TV Briefing this week dives into the different considerations agency executives are keeping in mind as they assess today's changing TV and streaming ad measurement landscape.
October 27, 2021 -
Marketing Briefing: Why influencers could help market around this holiday’s supply chain issues
Marketers are also increasing the investment in influencers and creators for this holiday season, according to influencer marketing and agency execs.
October 26, 2021 -
Digiday+ Research: Publishers need to diversify their affiliate commerce businesses
Among publishers with affiliate commerce businesses, close to a third of them are skipping one of the most common paths to monetization.
October 26, 2021 -
Media Buying Briefing: DE&I measurement ‘is a bullshit fix,’ and other takeaways from Digiday’s Media Buying Summit
Feedback from those who do the hard work at media agencies revealed a lot of issues boiling under the surface of their day-to-day jobs, from DE&I shortfalls to massive confusion in the CTV space.
October 25, 2021 -
Media Briefing: How sportsbooks are placing bigger bets on sports media outlets
In this week's Media Briefing, media editor Kayleigh Barber looks at how sports betting companies are pushing more money to publishers.
October 21, 2021 -
Future of TV Briefing: A Q&A with Snap’s original content chief Vanessa Guthrie
The Future of TV Briefing this week features a conversation with Snap's recently appointed head of original content Vanessa Guthrie about the platform's original programming strategy as it rolls out a new slate of shows and eyes more international expansion.
October 20, 2021 -
Case Study: How Dentsu is pushing advertisers to embrace brand integrity
After 2020, brands got serious about brand safety, taking steps to ensure media placements weren't appearing alongside harmful content. At Digiday's Media Buying Summit, Dentsu's Brand Safety team talks about what it'll take to create industry wide media buying standards.
October 20, 2021