Future of TV Briefing: 3 questions heading into this year’s TV upfront negotiations

This week's Future of TV Briefing looks at a few of the top questions on the minds of both buyers and sellers as this year’s annual buying cycle commences.

Marketing Briefing: ‘The situation is ever-evolving’: Advertisers pivot, pause ad placements and creative amid invasion of Ukraine

Due to the war's violence, carnage and human suffering flooding into the media space, marketers are concerned about the tone of their creative messaging as well as the context of where their ad appears.

Media Buying Briefing: How a medical insights company is shaping media planning and buying with its data

Kinsa has helped multiple health-related brands, from cold and flu medications to tissue makers, optimize their media spend, working directly with the brands as well as their media agencies.

Media Briefing: How the AP and The Washington Post are staffing up to step up their climate coverage

In this week’s Media Briefing, media reporter Sara Guaglione looks at what the AP and The Washington Post plan to do with the 40-plus climate journalists they have set out to hire.

Case Study: How Redbox is using its physical retail box to reach digital users

The company transformed itself from a DVD rental firm reliant on foot traffic in stores to a multifaceted entertainment company. To do it, the company leverages its 43,000 physical kiosks to reach digital users.

Future of TV Briefing: The subscription-based streaming war is demanding bigger war chests

This week's Future of TV Briefing looks at what TV and streaming companies' latest earnings reports indicate about the state of the streaming business.

Marketing Briefing: Q&A with inclusive marketing strategist Lola Bakare on Black History Month and how brands should not be ‘just about getting it done’

Digiday caught up with Bakare to chat about Black History Month marketing and advertising efforts and what marketers need to do to make them more about advancements than activity.

Media Buying Briefing: Planning and activating around influencer marketing has gotten better, but measurement still has a ways to go

Influencer marketing is growing thanks to tools that match the right influencer with the brand, and improved activation options to get closer to the bottom of the purchasing funnel.