Media Buying Briefing: Lessons learned from Worldwide Partners’ Agency 2030 Summit

Among the lessons absorbed at the summit: embrace Web3.0 innovations because they can become tomorrow's new business models; and value your agency's human talent because they're the difference between one agency and another.

Case Study: How Turner Sports is enticing audiences with a crypto strategy

Community, rewards and gaming are three methods Yang Adija is testing to get audiences engaged with the blockchain.

Media Briefing: Publishers’ new headache is sorting out clean room support

In this week's Media Briefing, senior media editor Tim Peterson looks into the scalability and interoperability issues that publishers are confronting with clean rooms.

Future of TV Briefing: TV networks’ total audience push likely to stretch to a full-court press in this year’s upfront negotiations

This week's Future of TV Briefing looks at the growing push among TV network owners to get advertisers to expand their upfront deals' demographic targets.

Marketing Briefing: ‘Build for the future’: Marketers and agency execs want to make their advertising work for social commerce

Marketers need to tweak their overall marketing approach to account for a world where someone may not ever click out of a social app to their site to buy something, according to marketers and agency execs. 

Media Buying Briefing: Overheard at the Media Buying Summit

Agencies are struggling with internal issues as lack of flexibility, compensation, diversity of talent, training and work-from-home versus in-office.

Media Briefing: Publishers rail against opening up their first-party data in a post-cookie world

This week's Media Briefing covers one of the biggest talking points during last week's Digiday Publishing Summit.

Case Study: How Dotdash Meredith is reorganizing after the merger

Nearly four months after the merger, Dotdash Meredith shares how its integrating its teams and platforms.