Future of TV Briefing: How the pandemic reshaped the future of TV, two years later

This week's Future of TV Briefing looks at the changes that the TV, streaming and digital video industry has undergone since the start of the pandemic.

Marketing Briefing: When it comes to NFTs, brands should prioritize utility over headlines since ‘consumers don’t care if brands participate’

Rather than chasing a headline by having an NFT, brand marketers need to think about what that NFT can offer as well as if it makes sense for the brand’s purpose and audience. 

Media Buying Briefing: Some media agencies will expect media to work through clean rooms this upfront

This year's main negotiating issue will revolve around measurement systems and the currencies used to evaluate TV and video during the upfront.

Media Briefing: The top trends in publishers’ businesses since the start of 2022

In this week’s Media Briefing, media editor Kayleigh Barber looks at the top trends that publishers' have experienced since the start of 2022 and what they signal for the rest of the year.

Future of TV Briefing: Disney+ ad plan underscores the emergence of streaming’s dual-revenue stream

This week's Future of TV Briefing looks at how subscriptions plus advertising have become the streaming equivalent to traditional TV's dual-revenue model of advertising plus carriage fees.

Marketing Briefing: As brands and agencies pull out of Russia, ripple effects of the Ukraine invasion continue in the ad world

Businesses have announced they will suspend services (TikTok, Netflix, Visa, Mastercard, Amex) or halt advertising (Google) in Russia.

Media Buying Briefing: High school sports media looks to graduate, but doesn’t yet have the national profile for big brand buy in

Though it remains largely a regional business today, high-school sports media coverage and advertising feels like it’s at a point where college sports was 20 years ago.

Media Briefing: How news publishers are covering the Ukraine-Russia conflict on TikTok

In this week’s Media Briefing, media editor Kayleigh Barber looks at how news publishers are using TikTok to cover Russia's invasion of Ukraine.