The last few years have seen Converse continue to underperform compared to the rest of Nike’s portfolio.

People no longer trust what they see, and the ad industry hasn’t agreed on what honesty looks like in response.

A growing network of third-party web scrapers is fueling an AI content licensing market, where publisher content is scraped and sold.

Publishers increasingly embed AI tools into daily functions, especially streamlining tasks and improving the audience experience.

This week’s Future of TV Briefing looks at the rare practice of YouTube channels offering TV-style make-goods to sponsors as TV-style shows become more commonplace.

The pact suggests the insertion order is on borrowed time and is a pitch to the CFO as much as it is to the CMO

Loyalty programs have changed over the last year: The number of retailers who offer them has increased, and the programs are now more complex.

Part of Stagwell's Code and Theory Network, Instrument has been able to help clients imagine projects not doable just a handful of years ago.