It's no secret the company wants advertisers to see its demand-side platform as the backbone for buying across the open web.

It’s not about chasing AI breakthroughs or assembling yet another full-stack planning and buying setup. It's something more fundamental – and harder to fix.

Publishers said they have lost hope that traffic will ever bounce back, in a closed-door town hall session at the Digiday Publishing Summit Europe

This week’s Future of TV Briefing looks at a spate of recent studies that illustrate the out-of-whack supply-demand dynamics in the streaming ad market.

Amazon and Google are (literally) competing on another level while the Open Internet’s most prominent names fight for the rest.

Four independent shops of different stripes and capabilities keep the flame of originality alive in the city that never sleeps.

In the end, it’s about discernment, knowing when automation becomes noise and when it can still serve the story. 

Agentic AI-driven media trading could wipe out a lot of the problems caused by its programmatic predecessor. Namely, ad tech middlemen.