As AI upends search, publishers face a choice in 2026: chase Google, feed AI, or figure out how to balance both.

This week’s Future of TV Briefing reports on YouTube’s new pilot program that would have brands sponsor shows from top creators.

The joint venture is involved in multiple pitches for businesses with a strong U.S. base and international aspirations, while visiting pitch consultants to make sure it’s part of the consideration set. 

The comeback story X wants told, and the ad business it actually has.

Google’s latest core update signals pageviews can no longer be the primary metric, favoring intent-solving publishers over scale.

This week’s Future of TV Briefing looks at what brands spending more money to promote creators’ content means for creator compensation models.

Ad tech's recent lexicon suggests "programmatic" will soon ceded way ground to "agentic."

The gap between Publicis, which ended up the year $9.5 billion in the positive, and second place Dentsu with $1.7 billion, is cavernous.