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Digiday+ Member Exclusives

Media Buying Briefing: How Publicis is winning and keeping clients, even as competitors cry foul

A picture becomes clear of how Publicis is using a variety of tools to beat its competitors to winning clients or luring them away.

September 8, 2025
  • Ad Tech Briefing: Ad fraud hasn’t gone away – it’s getting more widespread with AI
    17 hours ago
  • Future of TV Briefing: The 2025 glossary
    August 27, 2025
  • Media Buying Briefing: fullthrottle.ai offers an easy button for smaller agencies and brands
    September 15, 2025
  • Media Briefing: Rising competition is making The Trade Desk bend a little, say OpenPath publishers
    September 11, 2025
  • Ad Tech Briefing: Google, the ‘Teflon monopolist,’ braces for even more challenges
    September 9, 2025
  • Ad Tech Briefing: Ad fraud hasn’t gone away – it’s getting more widespread with AI

    Also, don’t forget to make your voice heard in Digiday’s poll ahead of the final furlong of Google ad tech antitrust trial.

    17 hours ago
  • Media Buying Briefing: fullthrottle.ai offers an easy button for smaller agencies and brands

    The platform is rolling out broadly to both agencies and small- and mid-sized businesses that are looking to control more of their media investment destiny. 

    September 15, 2025
  • Media Briefing: Rising competition is making The Trade Desk bend a little, say OpenPath publishers

    The Trade Desk is using OpenPath to strengthen publisher ties, offer better incentives, and compete with other DSPs for premium inventory.

    September 11, 2025
  • Future of TV Briefing: 6 charts that sum up the state of streaming subscriptions

    This week’s Future of TV Briefing looks at how deceleration in streaming subscription growth and steady subscriber churn have coincided with a rise in people subscribing through aggregators.

    September 10, 2025
  • Google third-party cookie controls
    Ad Tech Briefing: Google, the ‘Teflon monopolist,’ braces for even more challenges

    Fines and lawsuits from ad tech rivals mount as its September 22 remedies court date nears. 

    September 9, 2025
  • Media Buying Briefing: How Publicis is winning and keeping clients, even as competitors cry foul

    A picture becomes clear of how Publicis is using a variety of tools to beat its competitors to winning clients or luring them away.

    September 8, 2025
  • Media Briefing: DOJ’s Google search trial remedies fall flat for publishers

    The DOJ's ruling means Google’s search engine remains deeply intertwined with AI, which some consider a "big win" for Google.

    September 4, 2025
  • TV with dollar sign representing balancing multichannel tv advertising to create revenue.
    Future of TV Briefing: How the TV, streaming and digital video industry spent its summer (2025 edition)

    This week’s Future of TV Briefing recaps a summer during which the future of TV began to bore many more shades of its past.

    September 3, 2025
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