This week’s Future of TV Briefing updates the list of the key terms that can cause confusion when talking about the TV, streaming and digital video industry.

The ANA’s benchmarking report finds that while SPO efforts are yielding efficiency gains, problematic elements persist.  

Boathouse's appeal is its contrarian streak -- few agencies proudly declare their opposition to the term agency of record, a designation most actually hope to receive from clients.

Publishers are picking up new vibes from Meta, which they believe signal that the platform may be changing its stance on AI licensing. 

This week’s Future of TV Briefing looks at what co-viewing measurement is and — more importantly — why it’s so problematic.

As the ad tech trial of the century enters its final phase, the DOJ and Google unveil their courtroom plays.

Brands are worried about what AI search tools represent them -- and whether that can be measured and influenced.

Amazon is fast becoming a partner du jour for publishers: a kind of post-cookie data wingman that’s helping them monetize the approximate 70 percent of the open web that’s now unaddressable.