12 spots left to attend the Digiday Programmatic Marketing Summit
Amazon tells advertisers to go all in on its platform during economic uncertainty.
Major brand marketers had C-Suite executives note their own worries about consumers during earnings calls.
This new set of families have an influence on each other’s consuming habits unlike prior generations.
Publishers were ready for the move away from third-party data: the role of first-party data in generating ad revenue was set to grow significantly, and the percentage of ad impressions served by first-party data was set to increase.
Taking the L of a U-turn on third-party cookies could be worth it to save the Golden Goose of Chrome.
This infographic details how publishers are approaching subscription pricing and how subscriptions drive other revenue streams for publishers.
After years of preparing for the deprecation of third-party cookies, Google’s u-turn this week has landed like a slap. And yet, most publishers concede the effort wasn’t a waste.
Amazon tells advertisers to go all in on its platform during economic uncertainty.
This week’s Future of TV Briefing looks at a report from Innovid that seems to show CTV advertisers’ reach and frequency calibrations are out of whack.
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