All the holding companies have been interrogated as a result of guidelines that were issued by the ad agency association as well as the broadcasters' association. What's unclear is what Indian authorities are looking for.

Marketers, already under pressure, will likely zero in on the effectiveness of their marketing spend to weather the storm.

Is (part of) Google preparing to 'go it alone?'

Direct-sold ads continue to be the dominant source of publishers' revenue as we move out of the first quarter. But other revenue sources are gaining in importance, particularly subscriptions and events.

Publishers still can’t make meaningful ad revenue from Apple News despite its push to sell more ad inventory.

This week’s Future of TV Briefing looks at how the programmatic guaranteed versus private marketplace debate is shaping up as programmatic becomes an upfront fixture.

It looks like Amazon's stronghold on retail media is getting stronger, not weaker, even as players like Walmart and Target get further into the retail media space and more retailers enter it.

As if the retail media boom isn’t under enough scrutiny, new tariffs and talk of economic recession have sparked more questions about the negotiation process.