Amazon is positioning Twitch as a defining asset in its CTV ambitions.

Major publishers have made recent investments in vertical video, but that shift is not carrying over to social media platforms.

The job isn’t execution anymore. AI handles that. The job is judgement.

The Economist, The FT, The New Yorker and others have recently launched Substack newsletters, with varying strategies to find new audiences.

This week’s Future of TV Briefing recaps two sessions from last week’s Digiday Programmatic Marketing Summit about how agencies’ programmatic buying teams are evolving.

Zefr plans to make viewability free to advertisers in the industry’s walled gardens amid growing calls for more thorough verification.

The conversation at the Programmatic Marketing Summit highlighted the confusion and complexity surrounding the intersection of programmatic advertising and agentic AI.

That was the undercurrent at this week’s Digiday Programmatic Marketing Summit in New Orleans.