Analysts say half of agency AI platforms won't survive the decade. Here's how they plan to beat the odds.

Execs from The Atlantic, Arena Group, Bloomberg, Business Insider, The Guardian, New York Post, People Inc., Washington Post, and more, will share their strategies on everything from zero-click audience strategy, to AI licensing deals and RAG readiness, to how they’re embracing creator strategies to help boost engagement with younger audiences.

This week’s Future of TV Briefing looks at Netflix’s single- and multi-year deals with advertisers that extend beyond the scope of traditional upfront commitments.

The days of 'fake it 'til you make it' are coming to an end.

Despite a war in the Middle East, rising oil, gas and consumer prices and a fresh round of tariffs that are roiling economies, brands and buyers are largely staying the course in media spending.

The assumptions underpinning ad growth just got a lot more complicated.

In an era where AI is eroding referral traffic and third-party distribution, a subscriber who pays directly has become the most valuable reader a publisher can own. Springer just bought over a million of them.  

This week’s Future of TV Briefing looks at a new ad targeting option for CTV advertisers wary of people staring at their phones while an ad airs.