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Marketers balance creepiness and realism as more AI-generated avatars come online
December 26, 2024
It’s now possible to generate avatars in minutes using audio, images or videos and produce content with hundreds of different backgrounds, outfits, tones and languages or gestures. Others use virtual influencers or animated characters – but either way, do you as a marketer aim for realism or steer clear of the uncanny valley?
Referral traffic from Google Discover increases in 2024 amid the steady decline of referrals from social
December 23, 2024
The fragmented social landscape continued to splinter in 2024, as traffic from social media platforms sent to publishers’ sites continued its steady decline this year.
AI fatigue sets in among workers and company leaders
December 19, 2024
About half of business leaders report declining company-wide enthusiasm for AI integration and adoption, according to a recent EY pulse survey.