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WTF is Model Context Protocol (MCP) and why should publishers care?
September 15, 2025
Model Context Protocol (MCP) is a buzzword gaining more traction, especially as publishers think about how to prepare for the agentic web. WTF is it, and why should they care?
Publishers and advertisers face new AI agent oversight hurdles
September 15, 2025
Who is really in control when agents are instructing other agents, and who is accountable if they make mistakes? That question is keeping some media and ad execs up at night.
Brands turn to Discord servers as a means to reach niche influencer channels in their own ‘communities’
September 15, 2025
Discord isn’t a broadcast platform – it’s built around tight-knit servers where people spend hours chatting, sharing, and building culture.