Join us Dec. 1-3 in Nashville for the Digiday Programmatic Marketing Summit
Those sunset photos uploaded to Instagram will finally look as breath-taking as the caption claims they are. The photo-fawning app said yesterday it’s upgrading the resolution it stores pictures within the app from 640 x 640 pixels to the high definition resolution of 1080 x 1080.
It’s a welcome change for a few reasons. First, Instagram is finally realizing that its users snap photos with higher quality cameras that come standard on new phones, like the iPhone 6 Plus. Also, screen resolutions have dramatically improved, so making the picture quality correspond to that makes sense.
Larger images are also good business for third party printing services like Instaprint or Shutterfly because shopper’s photos will finally look decent stretched out on a canvas.
Instagram confirmed the change to the Verge, who first broke the story. A spokesperson told the website that 1080 resolution pictures are “gradually rolling out” to iOS and Android apps last week. People will only see the better quality photos on the app as Instagram has “no plans to share on web.”
Photo via Flickr
More in Media
‘We’re not trying to be TwitchTok’: Twitch adds new short-form video feature
Twitch is swinging big with a new short-form content push that should help more creators get discovered on-platform.
Yahoo becomes first licensee of ‘Spotify-like’ collective AI content licensing model
Yahoo is the first licensee of the Internet Licensing Collective, offering publishers a new way to get paid for content used in AI search.
Media Briefing: The IAB finds AI measurement standards elusive for publishers amid platform data gaps
The IAB’s new AI attribution framework promises to standardize measurement, but a lack of platform data leaves much of AI’s impact invisible.