Save 50% on a 3-month Digiday+ membership. Ends Dec 5.
Instagram is pushing more video with a revamped Explore page.
Today, the photo (and video!) sharing app is adding new video channels in the tab, including a cautiously titled “Videos You Might Like” channel that surfaces videos related to content users have liked in the past.
“Featured” is another channel Instagram is launching, revolving around events or topics with the first being this weekend’s Coachella festival. It’s easy to envision brands purchasing a “Featured” channel in the future to promote a slew of videos, à la branded pop-up channels on Snapchat Discover.
The Explore tab refresh up comes less than a month after Instagram increased the length of videos people could upload from 15 seconds to one minute.
Instagram first exhibited interest in curating video content in October during Halloween with a channel highlighting trending videos from the holiday. The channel was replicated several times over during the holidays before becoming permanent in January known as “Spotlight Compilations.”
The update rolls out today.
More in Media
AI-powered professional learning and the battle vs. ‘workslop’: Inside Deloitte’s Scout
Deloitte last month launched Scout as part of its Project 120, the company’s $1.4 billion investment in professional development.
‘The Big Bang has happened’: Reach gets proactive on AI-era referrals, starting with subscriptions
This week, the publisher of national U.K. titles Daily Mirror, Daily Express and Daily Star, is rolling out its first paid digital subscriptions – a big departure from the free, ad-funded model it’s had throughout its 120-year history.
Arena Group, BuzzFeed, USA Today Co, Vox Media join RSL’s AI content licensing efforts
Arena Group, BuzzFeed, USA Today Co and Vox Media are participating in the RSL Collective’s efforts to license content to AI companies.