Join us Sept. 14-16 in Miami to connect with top publishing leaders
For the second time in a week, Evan Spiegel is proving to be quite the budding YouTube star. The Snapchat CEO released another homemade-like video, this time pitching the app’s new advertising approach in conjunction with his presentation at Cannes Lions this morning.
Looking fresh in an outfit perfect for picture day and speaking over generic track of music reminiscent of pre-roll ad in movie theaters, Spiegel lays out his idea behind “3V: vertical video views” in a manner that only an advertiser could love. There’s no fancy geofilters or trippy animation here.
“Fifty years ago, it would’ve been hard to believe that everyone would have a little TV in their pocket,” Spiegel says, young-splaining that pesky millennials are more inclined to watch videos on smartphones than the boob tube.
So, if advertisers want to target them, then Snapchat is the solution. Naturally. He suggests that videos should be shot vertically because they fill up the entire phone screen and capture users’ attention. And, unlike pre-roll ads that get in the way, Spiegel says ads in the app slyly appear in the “context of premium and curated content.”
Spiegel once again shades targeted ads, prominently used on Facebook and Twitter, saying Snapchat builds ads that “respect our community and privacy.”
Hopefully that works because Spiegel doesn’t have a future as a spokesperson fit for the televisio –, er, smartphone.
More in Media
Walmart-backed gaming publication lays off editorial team
Brandy Berthelson — who had been Restart’s editor-in-chief — said on Bluesky last Friday that the “entire editorial team” at Restart was laid off.
Brands can’t just flip the ’employees as creators’ switch
Employee generated content is an increasingly enticing lever for brands to pull, but there needs to be a clear-cut strategy.
Media Briefing: Publishers are replacing Google with a little bit of everything
Publishers are preparing for a future with less Google traffic — but are still figuring out what replaces it.