Digiday covers the latest from marketing and media at the annual Cannes Lions International Festival of Creativity. More from the series →
Selfies, not sponsors. That’s how Kim Kardashian West curates her Instagram feed, saying she’ll never spam any of her 37 million followers with an advertisement.
While other stars might use the photo sharing app to make extra cash, Kardashian West said at Cannes Lions on Wednesday that she’s “really strict” about not doing that because her Instagram is personal.
“I know a lot of my brands get frustrated that I don’t promote as much as they would like,” she said, per the Guardian. “I love just posting when something is really authentic. I can smell a mile away when something is not authentic.”
In fact, she’s unfollowed people who post too many #ads: “I just don’t like when people hold up similar products and post everyday about something different.” SMDH, indeed.
And she’d know how to properly use app since she’s the second most followed person on Instagram after Beyoncé. Her candid collection of selfies, family photos and of her child, North West, have made her what you call a power user — so much so that she consults with the app’s CEO Kevin Systrom.
One of the ideas she bounced of him involved making it possible to edit photo captions. “I’m not saying it’s because of me, but it happened,” she said.
Header image via Facebook.
More in Media
News publishers may be flocking to Bluesky, but many aren’t leaving X
The Guardian and NPR have left X, but don’t expect a wave of publishers to follow suit. Execs said the platform is still useful for some traffic and engaging with fandoms – despite its toxicity.
Media Briefing: Publishers’ Q4 programmatic ad businesses are in limbo
This week’s Media Briefing looks at how publishers in the U.S. and Europe have seen programmatic ad sales on the open market slow in the fourth quarter while they’ve picked up in the private marketplace.
How the European and U.S. publishing landscapes compare and contrast
Publishing executives compared and contrasted the European and U.S. media landscapes and the challenges facing publishers in both regions.