UK January 5

When NBCUniversal hired Kelly Abcarian in April 2021, after she spent 16 years working at Nielsen, the announcement sent a signal that the Comcast-owned media conglomerate was looking to step up its measurement work. NBCUniversal has since assumed a lead position when it comes to measurement. This is the third story in a Digiday series that will look at the people and companies at the center of media’s defining storylines. Read more below.