Daily September 15

One attention metrics firm, Adelaide, has made headway into getting its AU attention metric incorporated into the flow of programmatic vendors, which are responsible for more and more investment in media by the year. Read more here.

Additional coverage:

• The New York Times-owned The Athletic just got into the ads business. Here’s a look at why.
• Digiday+ Research surveyed agencies and brands to find out whether they’re expecting a recession in the coming months and, more importantly, what they’re planning to do about it.
• Dr. Squatch, a direct-to-consumer men’s personal care brand, has partnered up with NFL pro quarterback Justin Herbert to target football fans through television and social media.