Daily May 25

Google is banking on new shopping formats to woo over marketers. It suggests a strategic shift for the giant.

Additional coverage:

  • This week’s Digiday+ Future of TV Briefing looks at how Amazon, Roku and YouTube stand to play a bigger role in this year’s upfront market after leveling up in the last couple of years. Read more here.
  • Three months after Vox Media and Group Nine’s branded studios merged, the newly combined Vox Creative is using its different podcast ad formats to integrate audio advertising into advertisers’ campaigns, according to svp Yosef Johnson and executive producer of audio Annu Subramanian.
  • Marketers may be aware of the looming demise of third-party cookies, but they generally still seem stuck in second gear when it comes to finding new alternative solutions, according to a new report.
  • As e-commerce grows, the eCommFronts address data and communication issues.

From our sister site, WorkLife: