Daily March 17

Most digital display ads will be executed next year, accounting for 91% of spend in what should be good news for all parties involved in ad tech. But with great power comes great responsibility. And in an industry where “accountability” is a near-constant catchcry from any given conference stage, that means audits, as marketers demand assurances that a media dollar spent is a dollar invested. Read more below.

From our sister site, WorkLife:

  • Command-and-control management styles have had to make way for new forms of modern leadership. But how do you rid yourself of it entirely?
  • As Chief People Officer at Quantcast, it’s Valerie Junger’s role to balance workers’ desire for flexibility with the boss’ mandate to return to the office three days a week.