Daily July 21

The latest IPA Bellwether Report reveals a stall in ad spend, ending a year-long run of growth.

Additional coverage:

  • In this week’s Digiday+ Media Briefing, media editor Kayleigh Barber reports on how publishers are using registration walls to convert readers into subscribers.
  • Gaming isn’t recession proof but the outlook for the sector as a whole remains positive.
  • Despite unstable macroeconomic conditions and historic inflation in the U.S., many publishers had record Amazon Prime Day sales during the shopping event on July 12 and 13 compared to previous years.
  • As Manna Drone Delivery looks to boost brand awareness, the five-year-old company is looking at viral TikToks to become a key part of its marketing strategy.