NBC Universal’s horror network Chiller is jumping on the slow-shuffling zombie bandwagon with the launch of the movie “Remains,” which premieres on Dec. 16. To promote the upcoming Steve Niles movie and to provide a boost to Chiller.com, the network will roll out the first of three Webisodes tied to “Remains,” which will serve as a prequel to the world-in-chaos-themed movie.
“Remains,” like AMC’s smash hit “The Walking Dead,” is based on a popular graphic novel of the same name written by Niles (30 Days of Night). It marks the start of a series of original projects for the three-year-old network, which has spent the past year refining its brand after NBCU executives decided to put Chiller under the management of sister network SyFy.
The movie takes place in Reno, Nev., where a radioactive blast has unleashed a horde of zombies and a group of survivors takes shelter. The Webisode, titled “Remains: Road to Reno,” provides viewers with a look at the survivors’ lives before and leading up to the zombie epidemic. The three Webisodes will run a total of 11 minutes.
At least initially, the “Remains” Webisodes are not being seen as a big moneymaker for SyFy, said Thomas Vitale, head of programming for both Syfy and Chiller. Instead, the Web shorts will be used to promote the series and more importantly help move Chiller.com beyond its current position as a pure promotional site toward more of a content destination. Until now, the site has streamed some old series episodes but has been mostly devoid of original content.
“We wanted to build the Chiller site and build a bit of buzz,” said Vitale. Given Chiller’s young, horror-loving demographics, “It would be a wasted opportunity to not turn it into a content site.”
-
‘Not the future’: European publishers remain steadfast in blocking alternative IDs to third-party cookies
Some European publishers believe alternatives to the third-party cookies, probabilistic or deterministic, will do more harm than good to their ads businesses.
-
Media Briefing: Why Leaf Group spun off its media arm into a standalone company
World of Good's newly appointed CEO Lindsey Abramo spoke with Digiday about her plans to lean into experiential and embrace niche vs. scale.
-
Dentsu’s latest ad report shows slowed growth, driven mostly by inflation
The good news in Dentsu's ad forecast is that there's still growth. The bad news: most of the growth is the result of inflation, while real ad pricing actually dropped a bit.
-
SponsoredWhat the measurement and currency discussion really means to TV advertisers
Ali Mack, head of TV and agency, Experian Major streaming video providers have recently made headlines by adopting new currencies for ad measurement, threatening Nielsen’s long-standing TV ratings monopoly. NBCUniversal, for example, has certified iSpot and VideoAmp as currencies for advanced audiences and formed the Joint Industry Committee with Paramount, TelevisaUnivision and Warner Bros. Discovery. […]
-
How chef influencer Tue Nguyen works with the BuzzFeed Creator Network
BuzzFeed's Creator Network has been valuable from an audience and production education standpoint, but Nguyen still drives most of her business on her own.
-
Dentsu’s new Web3 readiness tool shines light on the tech’s potential to complement AI
Dentsu's Innovation Initiative is launching a web3 readiness index next month — at a time when the industry is obsessed with AI. Could the two technologies actually make a good pair?
