It’s still an open question whether bankable TV stars can bring their fan bases to Web series they back. New Web show “The Single Life” is hoping Zooey Deschanel can pull off the trick.
The star of the Fox sitcom “New Girl,” along with her partners producer Sophia Rossi and writer Molly McAleer to consult on (but not star in) “The Single Life,” an online dating comedy as part of a deal between Digital Broadcasting Group and HelloGiggles.com the young female-aimed website founded by Deschanel, Rossi and McAleer last year.
HelloGiggles.com will also stream the series, which is entering its second season. “The Single Life” was created by Real Mom Productions and Stun Creative. DBG, the company behind ambitious online series projects such as the Kiefer Sutherland-starring The Confession, serves as producer and distributor for the show.
“We thought it was important for the show to have a central hub, which complements our decentralized distribution strategy,” said Chris Young, DBG’s co-founder and CEO. “Plus, Giggles is becoming a cool place to go for your women, and the founders are tastemakers. They have powerful social graphs.”
Young said that Deschanel and company will become deeply involved in the show’s creative process, but are not scheduled to appear in any episodes of “The Single Life.”
“This is not a drop-by kind of thing,” Young said. “They’re not involved in name only.”
-
Publishers speak out on the state of the media business at the Digiday Publishing Summit
With the calendar flipping to spring, do publishers feel like the economic conditions are starting to thaw or do they expect the second quarter to be similarly frigid?
-
How Forbes and The Daily Beast are consolidating diverse revenue streams to create the highest value audience
Forbes and The Daily Beast have shed the silo-model when it comes to how their revenue teams operate.
-
How BuzzFeed’s Creator Score is grading the impact of its creator network
BuzzFeed's Creator Network is a primary focus in 2023 for the publisher, and its campaign grading tool is being used to prove out its ability to create successful ads.
-
SponsoredHow critical data pillars will increase brands’ confidence in CTV
Mario Diez, CEO, Peer39 With every quarter, the balance of TV viewership slips away from the traditional linear model and more towards connected TV. Less than half of the adults in the U.S. subscribe to cable or satellite, and fewer than half of the households watched linear TV daily in the second half of 2022. […]
-
In graphic detail: Google’s Ads Safety Report shows suspect ad activities are on the rise
Google's ad transparency efforts detail how bad actors necessitate further investment.
-
Media Briefing: Publishers share their biggest challenges and opportunities at the Digiday Publishing Summit
While Q1 ad revenue, sales cycles and payment windows appeared to be equally bad across the media industry, bright spots arose around consumer revenue streams, new tech experimentation and traffic patterns.
