Oh, no: Tyler Oakley could win an Emmy.
Realizing that digital content is here to stay, the Television Academy announced today that it’s adding several short-form series categories to the Emmy Awards. The new awards, which consist of four genres including comedy or drama, variety, reality and animation, must have at least six episodes and last 15 minutes or less.
The changes were prompted by a “rapid acceleration” in the space as young people continue to gravitate toward Internet stars like PewDiePie, Hannah Hart and GloZell and access programs on new distribution channels like AwesomenessTV, Maker Studios and YouTube Red.
“One of the primary goals for our organization is to award creative excellence,” Bruce Rosenblum, the academy’s CEO, told Variety. “There was no reason why we shouldn’t be awarding creative excellence in short-form digital content as well.”
But that doesn’t mean YouTube and Internet personalities will be seen mingling with television stars during the popular Primetime Emmy Awards in September. Rather, the new awards will be handed out during the Creative Arts Emmy Awards that take place a week before the televised event.
While the Emmys aren’t the first to hand out trophies to Internet celebrities since the Streamy Awards and Webby Awards have been doing it for years, getting an Emmy award is arguably more impressive and recognizable.
More in Media
Here are the biggest moments in AI for publishers in 2025
Here are some of the moments that defined how publishers adapted to the AI era this year.
Digiday+ Research roundup: Gen Z news consumption and diversification in the DSP space were 2025’s top trends
As 2025 winds down, we rounded up the biggest trends of the year, based on the data that resonated the most with Digiday’s readers.
What publishers are wishing for this holiday season: End AI scraping and determine AI-powered audience value
Publishers want a fair, structured, regulated AI environment and they also want to define what the next decade of audience metrics looks like.