Join us Dec. 1-3 in New Orleans for the Digiday Programmatic Marketing Summit
Oh, no: Tyler Oakley could win an Emmy.
Realizing that digital content is here to stay, the Television Academy announced today that it’s adding several short-form series categories to the Emmy Awards. The new awards, which consist of four genres including comedy or drama, variety, reality and animation, must have at least six episodes and last 15 minutes or less.
The changes were prompted by a “rapid acceleration” in the space as young people continue to gravitate toward Internet stars like PewDiePie, Hannah Hart and GloZell and access programs on new distribution channels like AwesomenessTV, Maker Studios and YouTube Red.
“One of the primary goals for our organization is to award creative excellence,” Bruce Rosenblum, the academy’s CEO, told Variety. “There was no reason why we shouldn’t be awarding creative excellence in short-form digital content as well.”
But that doesn’t mean YouTube and Internet personalities will be seen mingling with television stars during the popular Primetime Emmy Awards in September. Rather, the new awards will be handed out during the Creative Arts Emmy Awards that take place a week before the televised event.
While the Emmys aren’t the first to hand out trophies to Internet celebrities since the Streamy Awards and Webby Awards have been doing it for years, getting an Emmy award is arguably more impressive and recognizable.
More in Media
Rethinking entry-level hiring in the age of AI: A conversation with Amazon’s Diana Godwin
Godwin, general manager of AWS Certifications at Amazon Web Services, has some insight on how certifications are bridging the skills gap.
WTF are synthetic audiences?
Publishers and brands are using AI to create a copy of audience behavior patterns to conduct market research faster and cheaper.
Forbes launches dynamic AI paywall as it ramps up post-search commercial diversification plans
For the latest Inside the publisher C-Suite series, Digiday spoke to Forbes CEO Sherry Phillips on its AI-era playbook, starting with its AI-powered dynamic paywall to new creator-led commercial opportunities.