Only eight seats remain

Secure your place at the Digiday Publishing Summit in Vail, March 23-25

REGISTER

YouTube is eliminating that confusing ‘301+’ view count

YouTube’s “301+” view count is down for the count — for good.

For years, newly uploaded videos to the Google-owned company that were quickly racking up views stalled out at 301+ until YouTube could verify the actual number of views that weren’t from spam bots. It wasn’t until hours later that a number was posted.

Well, that’s all over now.

In a tweet from YouTube Creators, the site said it has figured out a way to verify views from people (not bots) so view counts will continue to refresh automatically. YouTube explained it a helpful infographic, seen below:

It doesn’t mean much for the average view, but the move is good for advertisers who need an accurate count to see how their content is performing. Creators will also no longer have to wait for hours to see how viral their video is. But judging by these tweets from YouTubers, even they were surprised with the news:

More in Media

Urban Outfitters shifts its influencer strategy from reach to participation

Me@UO is Urban Outfitters’ new creator program leverage micro-creators with smaller, engaged communities that are passionate about the brand.

Media Briefing: Without transparency, publishers can’t tell if Google’s Preferred Sources feature benefits them

Six months in, Google’s Preferred Sources promises loyalty-driven visibility, but leaves publishers guessing at the traffic impact.

In Graphic Detail: Publishers chase video podcast growth, but audio still leads

Podcasting may be racing into video, but more listeners still prefer audio — leaving publishers caught between hype and habit.