YouTube is eliminating that confusing ‘301+’ view count

YouTube’s “301+” view count is down for the count — for good.

For years, newly uploaded videos to the Google-owned company that were quickly racking up views stalled out at 301+ until YouTube could verify the actual number of views that weren’t from spam bots. It wasn’t until hours later that a number was posted.

Well, that’s all over now.

In a tweet from YouTube Creators, the site said it has figured out a way to verify views from people (not bots) so view counts will continue to refresh automatically. YouTube explained it a helpful infographic, seen below:

It doesn’t mean much for the average view, but the move is good for advertisers who need an accurate count to see how their content is performing. Creators will also no longer have to wait for hours to see how viral their video is. But judging by these tweets from YouTubers, even they were surprised with the news:

More in Media

As creators increasingly move into Hollywood, deal terms can put their IP at risk

Advertising Week New York explored the business of creator-led programming across entertainment, and the problems arising within it

Apple’s Safari ad tech blocklist sends publishers back to IAB Tech Lab’s Trusted Server

What publishers once filed under someday now has a deadline, and Apple set it.

Media Briefing: As AI search shifts referrals, publishers revisit registration walls 

As referral traffic declines, publishers are rethinking registration walls as a way to turn anonymous visitors into valuable known users.