Prices rise Tuesday:

Join us Dec. 1-3 in Nashville for the Digiday Programmatic Marketing Summit

SAVE NOW

YouTube is eliminating that confusing ‘301+’ view count

YouTube’s “301+” view count is down for the count — for good.

For years, newly uploaded videos to the Google-owned company that were quickly racking up views stalled out at 301+ until YouTube could verify the actual number of views that weren’t from spam bots. It wasn’t until hours later that a number was posted.

Well, that’s all over now.

In a tweet from YouTube Creators, the site said it has figured out a way to verify views from people (not bots) so view counts will continue to refresh automatically. YouTube explained it a helpful infographic, seen below:

It doesn’t mean much for the average view, but the move is good for advertisers who need an accurate count to see how their content is performing. Creators will also no longer have to wait for hours to see how viral their video is. But judging by these tweets from YouTubers, even they were surprised with the news:

More in Media

Reach CEO touts Google AI deal as a template, steps up pressure on OpenAI over scraping 

Digiday spoke with Reach CEO Piers North about his plans to make its Google AI content deal a blueprint framework for other LLM deals, and its recent cease-and-desist letter to OpenAI.

Social commerce edges past SEO at The Independent for the first time

The Independent’s social-commerce revenue edged past its SEO-based commerce revenue for the first time in September, CEO Christian Broughton said at Digiday’s Media Strategies event in London this week. 

Ownership, control, margins: the brand playbook for microseries is still taking shape

Creator-led microseries are hot, and brands want in, but everyone’s still figuring out the structure of the deals and the content itself