SHAPING WHAT’S NEXT IN MEDIA

Last chance to save on Digiday Publishing Summit passes is February 9

SECURE YOUR SEAT

YouTube is eliminating that confusing ‘301+’ view count

YouTube’s “301+” view count is down for the count — for good.

For years, newly uploaded videos to the Google-owned company that were quickly racking up views stalled out at 301+ until YouTube could verify the actual number of views that weren’t from spam bots. It wasn’t until hours later that a number was posted.

Well, that’s all over now.

In a tweet from YouTube Creators, the site said it has figured out a way to verify views from people (not bots) so view counts will continue to refresh automatically. YouTube explained it a helpful infographic, seen below:

It doesn’t mean much for the average view, but the move is good for advertisers who need an accurate count to see how their content is performing. Creators will also no longer have to wait for hours to see how viral their video is. But judging by these tweets from YouTubers, even they were surprised with the news:

More in Media

Media Briefing: A solid Q4 gives publishers breathing room as they build revenue beyond search

Q4 gave publishers a win — but as ad dollars return, AI-driven discovery shifts mean growth in 2026 will hinge on relevance, not reach.

Bloomberg’s new video hub aims to keep audiences – and subscribers – on its own turf

Bloomberg launched a centralized video hub to improve discovery, boost engagement and keep audiences (and subscribers) on its own platform.

The Rundown: What YouTube creators should expect to change in 2026

YouTube has big changes slated for 2026 across AI content, Shorts, YouTube TV, and more – what does it all mean for creators?