Some Adblock Plus users are being greeted with a concerning message on YouTube: “An error occurred. Please try again later.”
In the past, the software would skip the pre-roll ad and the video would immediately play. With the error message, some videos would play after a delay of several seconds. As people on the Adblock Plus message board have pointed out, the message is mostly affecting Google Chrome, although people have spotted the issue on Firefox and Safari albeit less frequently.
In a statement, Adblock Plus said it’s investigating the issue and said “it would appear to be an issue on YouTube’s side.” We asked West Coast-based YouTube for comment; we’ll update the post when they do.
For now, it’s unclear if the message is simply an error or if the Google-owned company is trying to clamp down on users of the popular ad blocking software since it interferes with its bottom line. Or perhaps, more cynically, it’s a ploy to push people to subscribe to its paid, ad-free service YouTube Red.
People are voicing their displeasure on Adblock Plus’ message boards and Reddit, with many of them posting workarounds to prevent people from seeing the error message. Regardless, the message is clear that they’re not pleased with the inconvenience: “I’ll bail on YouTube before I’ll bail on my ad blocker,” one person wrote.
More in Media
Molson Coors ditches its TV-era workflow to move at creator speed, quadrupling engagement
Molson Coors partnered with Movers+Shakers’ new consultancy group to completely overhaul its approach to creators, and it’s working.
Media Briefing: Publishers are rebuilding their newsrooms for the post-Google era
Publishers like USA Today Co. and NYT are reshaping audience teams and creating new roles to prepare for an AI search future.
How 11 retail media networks are trying to differentiate themselves to advertisers
With the launch of myriad retail media networks, these new divisions of various consumer-facing companies are now fighting for ad dollars.