As you have probably noticed by now, Digiday is quite fond of fun side projects. Our coverage of Web culture and our growing number of Web-culture projects is what motivated us to start a whole section on our site devoted to all of that stuff, Digiday Etc.
We’ve created a handful of Tumblrs and a few other projects that poke fun at various aspects of the digital media industry, like agency life, ad-tech jargon, PR nonsense, CEO-speak and more.
Here is a complete list of all of these fun Digiday projects for when you need to see Tim Armstrong as a miniature poodle or when you need to watch that ad-tech Hitler video one more time.
1. Ad Tech Ryan Gosling: Only Ryan Gosling can make ad-tech jargon sound this sexy.
2. Social Media Guru Ryan Gosling: Because no one can help you more with your social media strat than Ryan Gosling.
3. The Digiday Dictionary: There are a lot of terms, jargon, acronyms and phrases that get thrown around in this industry. Sometimes it’s hard to understand what people are actually saying. To help our collective comprehension, we put together the Digiday Dictionary. Unlike other industry glossaries that tell you what the terms mean on the surface, we tell you what they really mean. Here is a sampling from the “A’s” section of the dictionary:
accountability: clicks
ad exchange: shitty media
ad network: shitty media
agency partners: vendors
authentic: fake
4. Shit Henry Thinks: Henry is the Digiday office dog. Henry isn’t impressed by digital media industry B.S. These are his thoughts.
5. Hitler Reacts to Ad Tech: Digiday felt the meme could use updating to include a parody of the advertising technology arena. Check out our attempt at a “Hitler Reacts to Ad Tech” video below.
6. Shit Media CEOs Say: Media CEOs are always dropping knowledge and giving us insight into their companies and the state of business. Here are sound bites from some of the top dogs in the industry.
7. You Know You Work at a Creative Agency When: Here are some obvious signs that you might work at a creative agency.
You wear flashy socks.
More in Media
Amazon expands media footprint with iHeart sales deal and new TV outcome tool
Amazon is deepening its role in streaming advertising with an expanded iHeartMedia sales deal and outcome-based TV buying technology.
Media Briefing: Inside publishers’ real Cannes agenda – AI money vs agentic hype
For publishers, Cannes this year isn’t just about showing up for clients and sponsors. It’s a mid‑year checkpoint on two hard questions: who is going to pay for the open web in an AI world, and whether agentic media buying is a real fix or just a freshly branded ad‑tech tax.
Forbes tests a creator-led audience play to grow off-platform reach
Forbes is yet another publisher tapping creators and their audiences to drive off-platform growth – with a slightly different structure.