Digiday AI-Powered Planning Strategies:

Join us on July 30 in NYC for a breakfast & panel

APPLY TO ATTEND

Your Lips Are Moving: Retargeting Confusion

Today’s comic poking fun at ad tech speak was inspired by Senthil Govindan, associate vp of product and partnerships at Ozone Media, and his comments about the ad network’s new retargeting tool.

More in Media

WTF is LLM honeypotting?

Publishers and ecommerce brands under siege from AI crawlers are starting to fight back with an old security trick updated for the LLM era: “LLM honeypotting.” 

Why a once-anonymous creator unmasked herself to build a bigger media brand 

Kristi Cook used to YouTube anonymously. Once she revealed her face, her account became wildly popular.

Creators are crashing through Hollywood, but there’s a ceiling

Hollywood is tapping creators for hit horror films, unique IP, and cameos, but there are limits to their star power in its current state.