SHAPING WHAT’S NEXT IN MEDIA

Last chance to save on Digiday Publishing Summit passes is February 9

SECURE YOUR SEAT

Your Lips Are Moving: Retargeting Confusion

Today’s comic poking fun at ad tech speak was inspired by Senthil Govindan, associate vp of product and partnerships at Ozone Media, and his comments about the ad network’s new retargeting tool.

More in Media

Forbes tests prediction platform as engagement strategies move past search 

Instead of letting users bet real money on news, Forbes is gamifying predictions to boost onsite engagement, and foster reader loyalty as it shifts away from relying on traffic.

Bold Call: AI will rewrite publishers’ websites in 2026

This year, publishers will use AI to transform static sites into dynamic, personalized and reader-driven experiences.

Media Briefing: The anatomy of the publishers’ SEO dilemma

As AI upends search, publishers face a choice in 2026: chase Google, feed AI, or figure out how to balance both.