Today’s comic poking fun at ad tech speak was inspired by Senthil Govindan, associate vp of product and partnerships at Ozone Media, and his comments about the ad network’s new retargeting tool.
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Creators are split on whether to keep using TikTok’s editing app CapCut post-shutdown
To many video creators — particularly those with less of a TikTok presence — the brief takedown of CapCut on Jan. 18 and 19 came as a surprise. Most news reports about the impending ban were laser-focused on the short-form video app itself, leaving many observers unaware of the connection between the two apps.
LADBible Group CEOs plan for growth: £200m, IP, M&A and more
Lad Bible Group is defying the odds. Its revenue has tripled in five years, soaring from £30 million in 2020 to £90 million today.
Media Briefing: TikTok’s U.S. shutdown has little impact on publishers’ traffic and video strategies
Data shows the TikTok ban in the U.S. didn’t have much of an effect on publishers’ site traffic, while publishers focus efforts on their onsite short-form video strategies.