WTF is OpenAI’s GPTBot?

This article is a WTF explainer, in which we break down media and marketing’s most confusing terms. More from the series →

Publishers have a new tool in their efforts to limit AI’s threat to their businesses. And it’s from the company behind one of the predominant threats.

In August, OpenAI announced that website owners can now block its GPTBot web crawler from accessing their webpages’ content. Since then, 12% of the 1000 most-visited sites online have done so, according to Originality AI. The list of sites shutting themselves off to OpenAI’s web crawlers includes publishers such as Bloomberg, CNN and The New York Times.

As Digiday has covered, publishers have had a hard time protecting against generative AI tools like ChatGPT sidestepping their paywalls and siphoning their content to inform the large language models. OpenAI’s announcement, however, makes that undertaking much easier.

For those unfamiliar with what a web crawler like OpenAI’s GPTBot is, not to mention how websites are able block their access, check out the explainer video skit below.

More in Media


‘It’s gonna be a race’: Publishers speak out on the industry’s post-cookie preparedness

During the Digiday Publishing Summit, execs from companies including Condé Nast, Dotdash Meredith and Thomson Reuters assessed the industry’s readiness.

Publishing execs express concern over generative AI’s impact on traffic and IP protections

Publishing executives shared their honest and unfettered opinions on the rise of generative artificial intelligence technology and its impact on traffic, IP protections, content production and jobs at the Digiday Publishing Summit last week.

AI Briefing: What the ozone layer might teach us about holes in data

Here is A sampling of other AI-related news from last week.