This article is a WTF explainer, in which we break down media and marketing’s most confusing terms. More from the series →
Publishers have a new tool in their efforts to limit AI’s threat to their businesses. And it’s from the company behind one of the predominant threats.
In August, OpenAI announced that website owners can now block its GPTBot web crawler from accessing their webpages’ content. Since then, 12% of the 1000 most-visited sites online have done so, according to Originality AI. The list of sites shutting themselves off to OpenAI’s web crawlers includes publishers such as Bloomberg, CNN and The New York Times.
As Digiday has covered, publishers have had a hard time protecting against generative AI tools like ChatGPT sidestepping their paywalls and siphoning their content to inform the large language models. OpenAI’s announcement, however, makes that undertaking much easier.
For those unfamiliar with what a web crawler like OpenAI’s GPTBot is, not to mention how websites are able block their access, check out the explainer video skit below.
More in Media
How a fitness creator built her own global wellness platform
Gabby George leveraged her social media success into a subscription-based fitness platform to diversify revenue.
Time has started serving ads to AI agents
Time is selling ads targeting AI bots, betting that markdown pages will make its content (and advertisers) more visible in AI search.
Media Briefing: Threatening to quit Google’s crawlers is just publishers’ new hope
Bold Call: Google’s AI era is fueling fresh calls for publishers to cut off access to their content, but dependence on search still holds most back.