Khoi Vinh, former design director at NYTimes.com, has been a vocal critic of magazine publisher efforts on the iPad. One of his main criticisms: they’ve built far more complicated apps than necessary. Vinh writes on his blog Subtraction.com that maybe publishers aren’t so bad at least when compared to art galleries. He takes to task the new iPad app for one of his favorite museums, the Gagosian Gallery. For a diehard fan like Vinh, the app failed to deliver and left him befuddled.
[I[t’s all so intricate and fancy and unnecessarily complicated that it blows right past a great opportunity to engage people, like me, who want to consume art easily, effortlessly and on my own terms, without the hassle of deciphering an obstructive interface. The iPad is a fantastic platform for art in a way that no computing technology that came before it really was — I really feel strongly about this — but this app is not realizing the potential of the platform. That makes me sad.
More in Media
Media Briefing: BuzzFeed’s $120M sale marks another step in the repricing of digital media scale
Byron Allen’s $120 million BuzzFeed deals marks another turning point in the collapse of the platform-era media business model.
Mail Metro Media shifts ad strategy toward PMPs and fewer ads as it unifies stack
Mail Metro Media wants to drive 300% PMP growth over the next three years as part of plans to turn a high-volume digital direct business into an outcomes shop.
MrBeast’s creator platform signals a more programmatic creator economy
MrBeast’s first-ever Upfront revealed Beast Industries’ forthcoming creator platform, an infrastructure play that will elevate the company’s offerings.