For e-commerce companies, tablet and smartphone users are often deemed more valuable than desktop ones, owing largely to the high-end demographics associated with the owners of such devices. Judging by the experiences of online retailer Fab.com, that assumption is proving accurate. Speaking to GigaOM, the firm’s CEO Jason Goldberg said mobile users are twice as likely to buy than visitors to Fab’s desktop site, and that the purchase amounts from the iPad have been “an order of magnitude higher” than on iPhone, Android and on the Web. Since launching mobile apps in October, 30 percent of traffic now comes from non-desktop devices, he added.
“We are investing a lot of resources into mobile and a big eye opener for me is seeing how big the growth has been in mobile usage… The mobile business is over-indexing compared to the web for purchases. That’s across all mobile. And the iPad itself has a significantly higher order value.”
Read the full post at GigaOM.
More in Media
BuzzFeed’s sale of First We Feast seen as a ‘good sign’ for the M&A media market
Investor analysts are describing BuzzFeed’s sale of First We Feast for $82.5 million as a good sign for the media M&A market — which itself is an indication of how ugly that market had become.
Media Briefing: Efforts to diversify workforces stall for some publishers
A third of the nine publishers that have released workforce demographic reports in the past year haven’t moved the needle on the overall diversity of their companies, according to the annual reports that are tracked by Digiday.
Creators are left wanting more from Spotify’s push to video
The streaming service will have to step up certain features in order to shift people toward video podcasts on its app.