It used to be that Internet giants fought on the terms of who had the most eyeballs. Nowadays, it’s all about the data: amassing it, crunching it, using it for services and advertising, all without crossing the line. Where that line is depends on who you ask. The general rule of thumb seems to be “don’t surprise your users.” But that runs up against the cardinal dictum of Silicon Valley: Keep innovating or die. David Berkowitz, senior director of emerging media and innovation at digital shop 360i, senses two Internet giants, Google and Facebook, have crossed the line. He dings Google for favoring its social data in search results while Facebook is on the hook for crunching user social information as part of a publishing partnership with Politico. Here’s his take:
In each of these examples, the offending party is being accused of violating the Covenant that was formed between the People and the Chosen Media. It’s a Covenant that says transparency, privacy, and authenticity are sacred. It’s a Covenant that says the People own the Chosen Media, no matter which corporations participate. It’s a Covenant that says that the People’s loyalties are to the Chosen Media, and to each other; everything else is fluid. Few other things are sacred anymore. The prophets of Lucy and Berle and Cosby no longer carry the same resonance. Newer idols, like “American Idol,” work precisely because they resonate through the Chosen Media. In lieu of temple chambers, we have echo chambers. What’s sacred today may not be tomorrow. Yet right now, media companies, marketers, and everyone else must respect the Covenant between the People and the Chosen Media — or face the uproar by those aggrieved.
Media Briefing: The case for and against monthly and annual subscriptions in the battle for retention
There are no one-size-fits-all solutions for improving retention in a subscriptions business. While annual subscribers might stick around longer for some, other publishers will have better luck with monthly plans.
Digiday+ Research: The economy will hit the media and marketing industries this year, but differently
The economy will plague both the media and marketing industries in 2023, but the hit will be uneven between publishers and agencies.
Podcast ad buyers have yet to see a slowdown
Ad buyers have yet to see clients cut their podcast budgets – though the time of podcasts as the shiny new medium may be coming to an end.
SponsoredWhy Best Buy Ads sees retail media as integral to its customer-centric purpose
Sponsored by Best Buy Ads Retail media networks have become critical for marketers, with retailers investing in ways that enable advertisers to engage consumers across online and offline channels. Given the wealth of retailers’ first-party customer data and measurement capabilities, retail media networks have become a natural fit for augmenting performance marketing programs. Alongside the […]
The programmatic open marketplace is faltering, but publishers see a bright spot in private programmatic deals
Publishers are coming to terms with their open programmatic marketplace RPMs being 20-55% lower than they were this time last year, but the hope is that programmatic guaranteed deals will make up the deficit.
Marketers weigh the cons of working with Google Ad Manager amid Justice Department’s new lawsuit
When is it time to back away?