Join us Dec. 1-3 in Nashville for the Digiday Programmatic Marketing Summit
Professor Maurits Kaptein of the Eindenhoven University of Technology, this week introduced a brilliant whitepaper on the uses of persuasion profiling data to tailor marketing messages in ecommerce. The paper includes a detailed analysis of how messages influence consumers and even diagrams algorithms that can be used to create test scenarios. The reference list is a goldmine for veteran data miners and marketers alike.
Read the whitepaper here
More in Media
Why CNN International is building for agentic ad market that barely exists yet
CNN International is still chasing its first agent-sold dollar by Q1.
Media Briefing: The transatlantic push to rein in stealth bots is gathering pace
U.S. and U.K. publishers are pushing for laws to crack down on stealth AI crawlers as bot scraping surges and demands for transparency grow.
Creator mentors Colin and Samir want to turn their followers’ ideas into productions
Creator mentors Colin and Samir teamed up with Adobe to fund a creator’s project; the first step towards the duo’s new production era.