Seven passes left to attend the Digiday Publishing Summit
Professor Maurits Kaptein of the Eindenhoven University of Technology, this week introduced a brilliant whitepaper on the uses of persuasion profiling data to tailor marketing messages in ecommerce. The paper includes a detailed analysis of how messages influence consumers and even diagrams algorithms that can be used to create test scenarios. The reference list is a goldmine for veteran data miners and marketers alike.
Read the whitepaper here
More in Media
Team hires, studio rental fees: The hidden costs of creators
As creators become mainstream celebrities, they’ve started to incur more under-the-surface costs and fees, much like any media business.
Media Briefing: DOJ’s Google search trial remedies fall flat for publishers
The DOJ’s ruling means Google’s search engine remains deeply intertwined with AI, which some consider a “big win” for Google.
More money is flowing into creator marketing — just not directly to creators
Creators’ strategy regarding holiday marketing spending has shifted significantly, according to Collective Voice’s Holiday 2025 Creator Commerce Report. Sponsored content, once the lifeblood of creators’ brand revenue, is no longer the centerpiece, with 70 percent of creators saying traditional sponsored posts will make up less than a quarter of their holiday content.