Professor Maurits Kaptein of the Eindenhoven University of Technology, this week introduced a brilliant whitepaper on the uses of persuasion profiling data to tailor marketing messages in ecommerce. The paper includes a detailed analysis of how messages influence consumers and even diagrams algorithms that can be used to create test scenarios. The reference list is a goldmine for veteran data miners and marketers alike.
Read the whitepaper here
More in Media
![](https://digiday.com/wp-content/uploads/sites/3/2024/05/privacy-computer-digiday.jpg?w=439&h=277&crop=1)
Immediate deepens CMP strategy, slashes ad tech partnerships for sharper data governance
July 22, 2024
Consent management platforms at Immediate aren’t just about ticking boxes for data laws.
![](https://digiday.com/wp-content/uploads/sites/3/2024/05/gears-revenue-digiday.gif?w=439&h=277&crop=1)
Teads’ M&A rumors are firming up with a deal to merge with Outbrain
July 19, 2024
The latest installment of ad tech M&A activity is leaving some industry folks surprised.
![](https://digiday.com/wp-content/uploads/sites/3/2023/07/programmatic-advertising-digiday.jpg?w=439&h=277&crop=1)
Media Briefing: Publishers say private programmatic revenue is up – but open is a mixed bag
July 18, 2024
Publishers check in on their programmatic businesses.