Join us Sept. 14-16 in Miami to connect with top publishing leaders
Professor Maurits Kaptein of the Eindenhoven University of Technology, this week introduced a brilliant whitepaper on the uses of persuasion profiling data to tailor marketing messages in ecommerce. The paper includes a detailed analysis of how messages influence consumers and even diagrams algorithms that can be used to create test scenarios. The reference list is a goldmine for veteran data miners and marketers alike.
Read the whitepaper here
More in Media
The Telegraph’s next podcast play: video, events and paid memberships
The Telegraph is expanding its video podcast strategy into franchises spanning events and paid memberships to deepen audience relationships.
How a content marketer became an award-winning cannabis creator
A content marketer became a content creator to help grow one of the more difficult brands to scale on social: cannabis
Creator industry admits that fee pricing is out of control, but can’t agree on a fix
In the facing of rising creator costs, companies are offering benchmarking tools to level the negotiation playing field, but is it enough?