Join us Dec. 1-3 in New Orleans for the Digiday Programmatic Marketing Summit
Professor Maurits Kaptein of the Eindenhoven University of Technology, this week introduced a brilliant whitepaper on the uses of persuasion profiling data to tailor marketing messages in ecommerce. The paper includes a detailed analysis of how messages influence consumers and even diagrams algorithms that can be used to create test scenarios. The reference list is a goldmine for veteran data miners and marketers alike.
Read the whitepaper here
More in Media
AP makes its archive AI-ready to tap the enterprise RAG boom
It’s a strategy that should secure its future as an information data repository for the AI era, and widen its customer base to include more enterprise clients by meeting their AI needs,
Inside Reuters’ agentic AI video experiment
Reuters is experimenting with using an AI agent to speed up its video production process, and hired its first AI TV producer.
Shopify just became the biggest company to launch a Substack newsletter
Shopify is the first company of its kind — an e-commerce platform — to take the plunge into Substack.