While I try to wrap my mind around director Nick Cassavetes (“The Notebook,” “Alpha Dog”) publicly saying that incest is no biggie, here are some must-read articles.
Big data is all the rage nowadays. You’re not worth your salt as an ad tech provider if you’re not bleating about your use of big data. The selling point is that all this data we’re creating will benefit both marketers and consumers, who will see fewer, more relevant ads. Maybe. The tradeoff is consumers might get freaked out if big data turns into marketer stalking. Retargeted ads, which are fairly simple executions on big data, are creepy enough, so it’s enough to wonder what’s going to happen when marketers go even deeper. (AdAge)
VMA TV viewership was down 50 percent and they’re saying it’s because of the “wired generation” of consumers (18 and younger) turning to other screens to view the show. This is not necessarily a bad thing since these consumers were tweeting, using Facebook and MTV’s own app to create buzz around the show. This means that engagement for TV events is more than just viewership. Tune-in numbers are no longer an accurate measure of a program’s success. (MediaPost)
This article on GoDaddy’s outages as a result of a hack shows the importance of having competition in digital. GoDaddy owns and operates 53 million domains. So with the hack, all these companies were affected. It makes me think about Google and Facebook, both of which may have too much control in their particular markets; search and social media, respectively. It’s probably not smart to put all of your eggs in one basket. (CNN)
With content becoming central to almost all brands’ social media strategies, blogging is becoming a big trend for both B2B and consumer goods brands. It’s becoming more and more difficult to stand out, but the companies that are able to align themselves with issues that their target audience is most passionate about — in a creative way — will win in the end. (Smallbiztrends.com)
Dentsu’s new Web3 readiness tool shines light on the tech’s potential to complement AI
Dentsu's Innovation Initiative is launching a web3 readiness index next month — at a time when the industry is obsessed with AI. Could the two technologies actually make a good pair?
Digiday+ Research deep dive: Publishers large and small put their resources into first-party data
Eighty-two percent of publishers overall say they're already using first-party data to prepare for the end of the third-party cookie, and nearly half are requiring users to register and integrating first-party data segments into DSPs – indicating that first-party data is the clear path forward for publishers heading into the post-cookie world.
Media Briefing: Why publishers hope chatbots will be the latest retention tool
Publishers hope the chatbots they are developing will be the latest retention tool to keep readers onsite and to get them to consume more content.
SponsoredHow enterprise-grade CDPs are enhancing data processes and improving customer experiences
Produced in partnership with Marketecture The following article highlights an interview between Martin Kihn, Salesforce’s senior vice president of Marketing Cloud, and Ari Paparo, founder and CEO of Marketecture Media. Register to watch more of the discussion and learn how brands are making the most of enterprise-grade CDP technologies. As brands expand across channels and […]
How programmatic advertising will evolve this year on the heels of audio growth and privacy changes
Comscore’s programmatic division Proximic released a State of Programmatic study highlighting the growth of audio and podcasting, other digital advertising channels and challenges around third-party data.
Why podcasters are selling subscriptions through third-party vendors
Many podcasters are turning to third party platforms like Supporting Cast and Supercast to launch or grow their subscription businesses beyond Spotify or Apple.